The 32nd International
Public Relations Research Symposium


BledCom 2025
June 27 - June 28, 2025

Artificial Intelligence (AI) and Public Relations: Boon or Curse?

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BLEDCOM 2025: Artificial Intelligence (AI) and Public Relations: Boon or Curse?


The 32nd edition of International Public Relations Research Symposium (BledCom) will be held on June 27 & June 28, 2025 in Rikli Balance Hotel (ex. Hotel Golf Bled), Lake Bled - Slovenia.


The main theme is Artificial Intelligence (AI) and Public Relations: Boon or Curse? We invite scholars, practitoners, and educators to share their experiences with AI and how they have coped with the rapidly evolving technology. We realize that we may not have all the answers but we can begin to ask the right questions along the lines posed above as a robust starting point so we can build a body of knowledge that is helpful to both scholars and practitioners.

Latest news

By Maja Jančič November 8, 2024
The 32nd edition of International Public Relations Research Symposium (BledCom) will be held IN-PERSON on June 27 & June 28, 2025 in Rikli Balance Hotel, Lake Bled - Slovenia. Important dates for BledCom 2025: • Abstracts Submission Deadline: February 3, 2025 • Notification of Acceptance: March 3, 2025 • Preliminary Program: April 15, 2025 • Early Bird Registration Deadline: May 9, 2025 • Conference Registration Deadline for Speakers: May 31, 2025 • Conference Registration Deadline for Attendees: June 20, 2025 • BledCom 2025 Conference: June 27 & June 28, 2025 • Full papers for Conference Proceedings: September 15, 2025
By Maja Jančič November 8, 2024
The keynote speaker for this 32nd International Public Relations Research Symposium will be Marko Grobelnik, a researcher at the AI Lab at the Jožef Stefan Institute and co-founder of the UNESCO International Research Center on Artificial Intelligence.
By Maja Jančič July 11, 2024
The 32nd International Public Relations Research Symposium (BledCom) will be held on June 27-28, 2025. Conference Theme is Artificial Intelligence (AI) and Public Relations: Boon or Curse? BledCom welcomes ALL papers that are relevant to public relations and communication management. We also welcome panel proposals.
By Maja Jančič June 4, 2024
The 31st edition of International Public Relations Research Symposium (BledCom) will be held on July 5 & July 6, 2024 in Rikli Balance Hotel, Lake Bled - Slovenia. The main theme of the 31st conference is Public Relations and Human Well-being. Final registration deadline for attendees is June 30th, 2024 . For more info and conference registration, please visit: www.bledcom.com

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Travel & Transfer

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Event location

Rikli Balance Hotel

Cankarjeva cesta 4, 4260 Bled



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