The 32nd International
Public Relations Research Symposium


BledCom 2025
June 27 - June 28, 2025

Artificial Intelligence (AI) and Public Relations: Boon or Curse?

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BLEDCOM 2025: Artificial Intelligence (AI) and Public Relations: Boon or Curse?


The 32nd edition of International Public Relations Research Symposium (BledCom) will be held on June 27 & June 28, 2025 in Rikli Balance Hotel (ex. Hotel Golf Bled), Lake Bled - Slovenia.


The main theme is Artificial Intelligence (AI) and Public Relations: Boon or Curse? We invite scholars, practitoners, and educators to share their experiences with AI and how they have coped with the rapidly evolving technology. We realize that we may not have all the answers but we can begin to ask the right questions along the lines posed above as a robust starting point so we can build a body of knowledge that is helpful to both scholars and practitioners.

Latest news

February 6, 2026
The 27th Annual Congress will be hosted by the Department of Audiovisual Communication and Advertising at the Faculty of Communications Sciences of University of Malaga in the city of Malaga, on the Costa del Sol of Andalusia, Spain, between 16 and 19 September 2026. The theme of the Congress is “Regenerating public relations and strategic communication in the face of the new global order: are we ready for this challenge?”
By Maja Jančič January 14, 2026
Abstract submission deadline for the 33rd International Public Relations Research Symposium BledCom is fast approaching. BledCom will be held on June 26–27, 2026 , in Bled, Slovenia . The conference theme is Disaster, Health, and Organizational Crisis Communication . The keynote speaker will be W. Timothy Coombs , advisor to the Centre for Crisis and Risk Communications, Canada . Professor Coombs is a leading author and authority in the field of crisis communication. You are welcome to submit paper abstracts and panel proposals via email to bledcom@fdv.uni-lj.si by February 3, 2026 (midnight, CEST) . We invite abstracts of 500–800 words (including title and keywords), with up to five references . Please note that, as has been the norm in the past, BledCom welcomes all papers relevant to public relations and communication management , not only those that address the conference theme. Panel proposals are also welcome. For more details, please view the BledCom 2026 Call for Papers : https://www.bledcom.com/bledcom-2026-call-for-papers
By Maja Jančič September 26, 2025
Leading theme is Disaster, Health, and Organizational Crisis Communication . BledCom invites abstracts between 500 and 800 words (including title, keywords, and references) and panel proposals. We welcome all papers related to public relations and strategic communication, not just those addressing the conference theme. Submission deadline is February 3, 2026.
By Maja Jančič February 19, 2025
The EUPRERA XXVI Annual Congress will take place on September 24-27, 2025 , in Lund, Sweden . The congress is organized by Lund University’s Department of Communication and welcomes research At the Intersection between Academia and Practice in Public Relations and Strategic Communication. MARCH 31 is the SUBMISSION DEADLINE for short-length papers, full-length research papers, and panel proposals. Submit here: EUPRERA 2025 Congress - ConfTool Pro - Login

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Travel & Transfer

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Event location

Rikli Balance Hotel

Cankarjeva cesta 4, 4260 Bled