The 32nd International
Public Relations Research Symposium
BledCom 2025
June 27 - June 28, 2025
Artificial Intelligence (AI) and Public Relations: Boon or Curse?
Latest news
As we prepare to kick off the 33rd International Public Relations Research Symposium this week, the newly released Global Peace Index has ranked Slovenia as the 4th SAFEST country in the entire world! In a time of rising global complexities, Slovenia has officially entered the top 5 for the first time, celebrated for its exceptional personal safety, high community trust, and a restorative work-life balance seamlessly connected to nature. This milestone could not be more relevant to our central theme this year: “Disaster, Health, and Organizational Crisis Communication.” As communication scholars and practitioners, we are gathering to discuss resilience and trust in times of crisis and we are doing it from one of the most stable, peaceful havens on the planet. Enjoy the absolute peace of mind while you network, share groundbreaking research, and soak in the beauty of Lake Bled. Welcome to Slovenia. Welcome to Bledcom.
For over three decades, BledCom has been more than just a symposium. It has been a unique sanctuary for dialogue where the world’s leading communication researchers and practitioners meet to navigate the complexities of our field. Today, we are honored to celebrate a major milestone in this journey: the 5th Anniversary of the International Declaration of Communications Professionals and Researchers presented by INTERDECOM .
The 27th Annual Congress will be hosted by the Department of Audiovisual Communication and Advertising at the Faculty of Communications Sciences of University of Malaga in the city of Malaga, on the Costa del Sol of Andalusia, Spain, between 16 and 19 September 2026. The theme of the Congress is “Regenerating public relations and strategic communication in the face of the new global order: are we ready for this challenge?”
Abstract submission deadline for the 33rd International Public Relations Research Symposium BledCom is fast approaching. BledCom will be held on June 26–27, 2026 , in Bled, Slovenia . The conference theme is Disaster, Health, and Organizational Crisis Communication . The keynote speaker will be W. Timothy Coombs , advisor to the Centre for Crisis and Risk Communications, Canada . Professor Coombs is a leading author and authority in the field of crisis communication. You are welcome to submit paper abstracts and panel proposals via email to bledcom@fdv.uni-lj.si by February 3, 2026 (midnight, CEST) . We invite abstracts of 500–800 words (including title and keywords), with up to five references . Please note that, as has been the norm in the past, BledCom welcomes all papers relevant to public relations and communication management , not only those that address the conference theme. Panel proposals are also welcome. For more details, please view the BledCom 2026 Call for Papers : https://www.bledcom.com/bledcom-2026-call-for-papers
