BledCom 2025 Program
Please note that the Program is subject to change!
Early Registrations will be available at the BledCom registration desk in the foyer of the Rikli Balance Hotel on
Thursday, June 26,
from
18.00 to 19.00.
Thursday's dinner for the participants who registered and payed for it in advance, will be from 19.30 - 22.00 (departure at 19.00).
IMPORTANT: From the parking lot to the entrance of the Restaurant there is an approximate 100 meters of paved steep paths. Please wear sensible shoes.
Day 1
27.06.2025
8.20 - 17.30
8.20 - 9.20
REGISTRATION
9.20 - 10.00
10.00 - 10.45
10.45 - 11.00
COFFE BREAK
11.00 - 12.00
12.00 - 13.00
13.00 - 14.30
LUNCH
14.30 - 15.30
15.30 - 16.30
16.30 - 17.30
19.30 - 22.00 (departure at 19.00)
DINNER
Day 2
28.06.2025
9.00 - 10.00
10.00 - 10.45
10.45 - 11.00
COFFE BREAK
11.00 - 12.00
12.00 - 13.00
13.00 - 14.30
LUNCH
14.30 - 15.30
15.30 - 16.15
16.30 - 17.00
19.30 - 22.00 (departure at 19.00)
DINNER
Keynote Speech
KEYNOTE SPEAKER
The keynote speaker for this 32nd International Public Relations Research Symposium will be Marko Grobelnik, a researcher at the AI Lab at the Jožef Stefan Institute and co-founder of the UNESCO International Research Center on Artificial Intelligence (IRCAI).
Grobelnik collaborates extensively with major European academic institutions and leading industry players, including Bloomberg, British Telecom, the European Commission, Microsoft Research, the New York Times, and OECD.
As a co-author of several books and co-founder of multiple startups, Grobelnik has contributed to over 100 EU-funded AI research projects. His keynote speech, titled “The Future of Artificial Intelligence and Its Potential Impact on Public Relations,” will explore key predictions for the future, highlighting shifts that may come sooner than anticipated.
RESPONDENT
Imad Lahad is an expert in AI, intelligence, and disruptive technologies. Currently serving as the Global Chair of AI & Intelligence at APCO, he leads initiatives that harness emerging technologies to drive innovation and transformative solutions for APCO and its clients worldwide.
Imad's journey with APCO began in 2013 as the Director of Digital Strategy, where he quickly demonstrated his leadership and forward-thinking approach. He went on to become the Managing Director of APCO’s Dubai office, playing a pivotal role in shaping the firm’s direction and expanding its capabilities in the region. As the head of the global Digital Practice, Imad established the AI Comms Lab, a pioneering initiative that integrates advanced AI capabilities and innovative tools into APCO’s offerings. This lab also led to the creation of Margy, APCO’s proprietary adaptive intelligence, which is leveraged across the organization to deliver cutting-edge insights and solutions for clients.