PROGRAM COMMITTEE

Dejan Verčič, University of Ljubljana and Herman & Partners (Slovenia)

Krishnamurthy Sriramesh, University of Colorado (USA)

Ana Tkalac Verčič, University of Zagreb (Croatia)

WELCOME ADDRESS

Iztok Prezelj, Professor and Dean of the University of Ljubljana Faculty of Social Sciences (Slovenia)

Nataša Pavlović Bujas, President of the International Public Relations Association – IPRA 

Chair: 

Well-being at digitalized workplaces: An 

interdisciplinary perspective on 

technology design and the role of internal 

communication management

Melanie Malczok, University of Applied 

Sciences Osnabrück (Germany)

Antonia Altendorf, Sociological Research

Institute Göttingen (Germany)

Jannike Illing, OFFIS Oldenburg (Germany)

How digitalization of internal communication affects internal communication satisfaction, employee engagement and consequently perceived life satisfaction 

Ana Tkalac Verčič, University of Zagreb

(Croatia)

Dejan Verčič, University of Ljubljana and

Herman & partnerji (Slovenia)

Organisational shared-purpose, Communication, Good Health and Wellbeing: A Case Study from Australia and New Zealand

Chun-Ju Flora Hung-Baesecke, University of Technology Sydney (Australia)

Yi-Ru Regina Chen, Hong Kong Baptist University (Hong Kong)

Maureen Taylor, University of Technology Sydney (Australia)

DEBATE

Chair: 

"Between BurnOut and BoreOut. Stress percep2on in the professional environment 

of corporate communica2ons"

Lars Rademacher, Hochschule Darmstadt - University of Applied Sciences (Germany)

Werner Stork, Hochschule Darmstadt - University of Applied Sciences (Germany)

René Seidenglanz, Hochschule Darmstadt - University of Applied Sciences (Germany)

Cynical behavior in organizations: What is the role of bosses?

Rita Monteiro Mourão, IADE – Faculdade de Design, Tecnologia e Comunicação da Universidade Europeia (Portugal)

A smile is worth a thousand words: The role of internal communications in nurturing an emotional culture of joy at work

Michelle Willemse, Erasmus University (The 

Netherlands)

Linjuan Rita Men, University of Florida (USA)

DEBATE

Chair: 

Feeling good, living well, and making nice. Aspiring PR people on well-being and work-life balance.

Jacek Barlik, University of Warsaw (Poland)

Change Communication Process Model for Employee Readiness and Well-being: Communication Audit Case Study

Minjeong Kang, Indiana University (USA)

Mark Attard, Livewire Communications (USA)

Empowering Trust and Well-Being: An Analysis of Nonprofit Communication. Strategies on X

Alla Kushniryk, Mount Saint Vincent University (Canada) 

Stanislav Orlov, Mount Saint Vincent University (Canada)

DEBATE

Chair: 

Gen Zs Seeking Companionship. Loneliness, 

Individual and Collective Narcissism as Predictors of Sharing Fake News. 

Michal Chmiel, Royal Holloway, University of 

London (UK) 

Gareth Thompson, London College of 

Communication, UAL (UK)

Let’s Tango with the Wind. Disinformation and Onshore Wind Turbines

Anthony Scott, Hanze UAS (The Netherlands)

Niels Adema, Hanze UAS (The Netherlands)

W.J.L. Elving, Hanze UAS (The Netherlands) 

Gerard Schepers, Hanze UAS (The Netherlands)

The Effects of Digital Activism on Social Wellness of Digital Natives in Singapore

Zhiying Daphne Xu, Singapore Management 

University (Singapore)

Hui Ling Fiona Loi, Singapore Management 

University (Singapore)

Ai Ling Stephanie Ng, Singapore Management University (Singapore)

Zheng Hoe Vernon Yeow, Singapore Management University (Singapore)

Su Lin Yeo, Singapore Management University (Singapore)

DEBATE

Chair: 

Well-being. A regenerative and structured approach to corporate welfare: engagement, inclusion, sustainability and communication.

Gloria Milan, ICDLAB Sostenibilità e Comunicazione (Italy)

Stefano Martello, Comm to Action (Italy)

Caterina Bonometto, ICDLAB Sostenibilità e Comunicazione (Italy) 

The Utilisation of Engaged Research Towards the Well-Being of Internal Stakeholders: A Case Study

Louise Bezuidenhout, North-West University (South Africa)

Lucinda Sutton, North-West University (South Africa)

Smart working and wellbeing: work-productivity needs new paradigms to meet the new reality across a generational hiatus.

Fabbri, Valerio, FabbriKo (Slovenia)

DEBATE

Chair: 

Public Healthcare Delivery Eco-system in India: Role for Public Relations

Noumaan Qureshi, University of Mumbai (India)

Navigating Informed Health Choices: Sociocultural Factors and Information Channels in the Context of Chiropractic Services in Croatia

Marta Takahashi, Catholic University of Croatia (Croatia)

Double tap to heart: Portuguese National Health Service (SNS) message on Instagram about cardiovascular health and its perception

Raphael Baptista, CIEG/ISCSP-Ulisboa (Portugal)

Célia Belim, CIEG/ISCSP-Ulisboa (Portugal)

DEBATE

Chair: 

Whose Wellbeing Matters Most for Gen Z? A 

Comparative Analysis of the Effects of Climate Messages

Nilüfer Geysi, Bahçeşehir University 

(Turkey)

Empowering voices, enabling change: exploring the relationship between wellbeing and gender equality for public relations Portuguese practitioners

Maria João Cunha, CIEG/ISCSP-Ulisboa (Portugal)

Carla Cruz, CIEG/ISCSP-Ulisboa (Portugal)

Célia Belim, CIEG/ISCSP-Ulisboa (Portugal)

Navigating Purpose-Oriented Communication: Insights from Dutch Public Relations Professionals

Jeroen van der Zeeuw, Ede Christian University (The Netherlands)

DEBATE

Chair: 

How Supervisors’ Use of Motivating Language Influences Employee Attitudes and Supportive Behaviors: Exploring the Moderating Effects of Remote Work

Yufan Sunny Qin, James Madison University (USA) 

Linjuan Rita Men, University of Florida (USA)

Francis Akanbi, University of Florida (USA)

Hanzi He, University of Florida (USA)

Perspectives on Employee Content Creation: A Public Relations Focus

Christelle Swart, University of South Africa (UNISA) (South Africa) 

How CEOs’ Conversational Communication on Social Media Enhances Internal Relationships and Employees’ Social Media Engagement 

Yeunjae Lee, Colorado State University (USA)

Dalee Yoon, University of Hawaii (USA)

Cen April Yue, Boston University (USA)

DEBATE

Chair: 

Authentic Inside-Out CSR: Employees as Partners in Advancing Social Goals

Kathy R. Fitzpatrick, University of South Florida

Impact of CSR and Corporate Sustainability Communication on the Rising Green Generation in Singapore

Justin Teo, Singapore Management University (Singapore)

Jane Gan, Singapore Management University (Singapore)

Kai Yen Foo, Singapore Management University (Singapore)

Lincoln Sim, Singapore Management University (Singapore)

Su Lin Yeo, Singapore Management University (Singapore)

The impact of organisational reputation on the CSR communication outcomes of non-profit organisations 

Sabryna Joanne Tsinga Mambadja, Tshwane University of Technology (South Africa)

DEBATE

Chair: 

An exploratory study among Generation Z UK PR professionals and their employers examining their subjective attitudes toward work-placed well-being. 

Kevin Read, University of Greenwich (UK)

Nyree Ambarchianand, Jack & Grace (UK)

Michal  Chmiel, Royal Holloway, University of 

London (UK)

Profound Changes Mobile Devices. Potential Consequences. And the Lives of Today’s Public Relations Professionals  

Edward J. Downes, Boston University (USA)

External Communications of Employee Well-being and Care: Contexts and Discrepancies

Marko Selakovic, S P Jain School of Global 

Management (U.A.E.)

Nikolina Ljepava, American University in the 

Emirates (U.A.E.)

Marijana Krkic, University of Belgrade (Serbia)

DEBATE

Chair: 

Ukraine's Use of Nation Branding Amidst Russia's Full-Scale Invasion

Viktoriia Savchuk, University of Maryland (USA)

Communication and War: Hate Speech, Propaganda War and Denial of Facts in the Tigray Ethiopia War of 2020-2023

Ton Veen, Mekelle University (Ethiopia)

Brhane Weleslase, Mekelle University (Ethiopia)

Community Engagement and CSR in Times of Crisis: Corporate Efforts for Enhancing Local Well-being after the 6th February, 2023 Earthquake in Turkiye

Elif Engin, Bahcesehir University (Turkey)

Burcu Eker Akgöz, Bahcesehir University (Turkey)

DEBATE

Chair: 

Get Closer: How Personality Tests Enhance Brand Awareness, Attitudes, and Engagement?

Shih Chia Wu, The Chinese University of Hong Kong (Hong Kong)

Nanxiao Zheng, The Chinese University of Hong Kong (Hong Kong)

News Agencies as a Blind Sport in PR Research. Results of Qualitative Interviews in the New Media Landscape of the Early 21st Century

Holger Sievert, Macromedia University of Applied Sciences Cologne (Germany)

Florian Meißner, Macromedia University of Applied Sciences Cologne (Germany)

Marco Inderhees, Macromedia University of Applied Sciences Cologne (Germany)

Exploring organizational commitment to human well-being: A management logic perspective driven by the sacred-profane dichotomy. 

Evandro Oliveira, Universidade Autónoma de 

Lisboa (Portugal)

DEBATE

Chair: 

“Buying mercy” Effective altruism, philanthropy and social purpose as public relations

Gareth Thompson, University of the Arts London (UK)

Against the Pressure of Being “Glow Up”: Developing Effective Communication Strategies for Engaged Self-Care Practices

Hyelim Lee, Edward R. Murrow College (USA)

Yoon Joo Lee, Edward R. Murrow College (USA)

Geoffrey Thatcher, Washington State University (USA)

Individual-level Antecedents in Care-Based Relationship Management: Assessing Factors to Ethical Public Relations in the Government Sector

Jordan Morehouse, University of Colorado Boulder (USA)

Chuqing Dong, Michigan State University (USA)

Qi Zheng, Michigan State University (USA)

DEBATE

Chair: 

Public Relations Meets Artificial Intelligence: 

Assessing Utilization and Outcomes

Cen April Yue, Boston University (USA)

Linjuan Rita Men, University of Florida (USA)

Donna Z. Davis, University of Oregon (USA)

Renee Mitson, University of Florida (USA)

Alvin Zhou, University of Minnesota (USA)

Ahmed Ibraheem Al Rawi,  Pennsylvania State University (USA)

DEI Conscious PR in the Age of AI-Mediated 

Communication: Examining the Influence of 

Diversity Communication and Inclusive Climate on Employees' Willingness to Advocate for DEI.

Yim, Chris, Loyola University Chicago (USA)

Contributions to Societal Well-Being by the Higher Educational Institutions in Türkiye: The Analysis of Student-initiated Social Responsibility Projects in Public Relations Programs 

Mine Saran, Ege University (Turkey)

T. Serra Görpe, University of Sharjah (U.A.E.)

DEBATE

Chair: 

Fostering Diversity, Equity, and Inclusion in Organizations: Perspectives from Public Relations Leaders

Cen April Yue, Boston University (USA)

Amanda S. Bradshaw, University of Mississippi (USA)

Weiting Tao, University of Miami (USA)

Britt Moon, University of Mississippi (USA)

CBO (community-based organisation) communication strategies to facilitate long-term relationships towards sustainability: A case study of iDUC

Marné van Zyl, North-West University (South Africa)

Elbé Kloppers, North-West University (South Africa)

Louise Bezuidenhout, North-West University (South Africa)

Understanding Reputation-Building and its Importance to Young Entrepreneurs in Singapore 

Jonathan Goh, Singapore Management University (Singapore)

Evonne Zhang, Singapore Management University (Singapore)

William Ong, Singapore Management University (Singapore)

Su Lin Yeo, Singapore Management University (Singapore)

DEBATE

Chair:

„Share the nicotine with your friends“: Ethical 

flaws of promoting tobacco and nicotine products using digital nanoinfluencers“ 

Denisa Hejlová, Charles University (Czech 

Republic)

Nina Ortová, Charles University (Czech 

Republic)

Communicating health and well-being policies: The Portuguese Prime Minister's message on the X platform between 2016 and 2023 and its reception

Célia Belim, CIEG/ISCSP-Ulisboa (Portugal)

Raphael Baptista, CIEG/ISCSP-Ulisboa 

(Portugal)

Maria João Cunha, CIEG/ISCSP-Ulisboa 

(Portugal)

Carla Cruz, CIEG/ISCSP-Ulisboa (Portugal)

Sandra Firmino, CIEG/ISCSP-Ulisboa 

(Portugal)

Teresa Ruel, CIEG/ISCSP-Ulisboa (Portugal)

Joana Woss, CIEG/ISCSP-Ulisboa (Portugal)

Cristina Vaz de Almeida, CIEG/ISCSP-Ulisboa (Portugal)

Harnessing the Power of Online Support 

Communities in Times of Crisis: Implications

for Public Relations 

Maggie Doherty, St Mary's University (UK)

DEBATE

Chair: 

Communication Competence and Challenges of Family Caregivers in Navigating End-of-Life Conversations 

Rachel Tan, Singapore Management University (Singapore)

Kelvin Ho, Singapore Management University (Singapore)

Olivia Deng, Singapore Management University (Singapore)

Glen Chia, Singapore Management University (Singapore)

Su Lin Yeo, Singapore Management University (Singapore)

Double tap to heart: Portuguese National Health Service (SNS) message on Instagram about cardiovascular health and its perception

Raphael Baptista, CIEG/ISCSP-Ulisboa 

(Portugal)

Célia Belim, CIEG/ISCSP-Ulisboa (Portugal)

DEBATE

Chair: 

Communicating well being in academia: What is the role of Higher Education IPL/IDI&CA2023/FLOW_ESCS

Rita Monteiro Mourão, IADE – Faculdade de 

Design, Tecnologia e Comunicação da Universidade Europeia (Portugal)

Grounded optimism as an approach to organisational change

Dan Charlton, SPFT (UK)

DEBATE

PROGRAM COMMITTEE

Dejan Verčič, University of Ljubljana and Herman & partnerji (Slovenia)

Ana Tkalac Verčič, University of Zagreb (Croatia)

Krishnamurthy Sriramesh, University of Colorado (USA)