The 31st International
Public Relations Research Symposium


BledCom 2024
July 5 - July 6, 2024

Public Relations and Human Well-being


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The 31st edition of International Public Relations Research Symposium (BledCom) will be held on July 5 & July 6, 2024 in Rikli Balance Hotel (ex. Hotel Golf Bled), Lake Bled - Slovenia. The main theme of the 31st conference is  Public Relations and Human Well-being. When viewed from the prism of human well-being, our definition of, and orientation to, publics will invariably become broader and more holistic than it has been for almost five decades of public relations scholarship. A more holistic view of audiences will also include the well-being of the underprivileged and vulnerable groups of a society such as children, migrants, minority groups, and those disadvantaged economically and socially. For these and many similar reasons, mindfulness as a strategy for well-being has received a lot of attention lately helped by initiatives such as the International Day of Yoga suggested by Indian Prime Minister Narendra Modi and adopted by the United Nations in 2014. This theme certainly has the potential to broaden the horizons of our field and thus contribute to better its reputation as well.

BledCom community

Ganga Dhanesh

James E. Grunig

Flora Hung-Baesecke

Margelit Toledano

Chiara Valentini

Dejan Verčič

Latest news

By Maja Jančič 16 Aug, 2023
Special issue of Corporate Communications Dejan Verčič, Krishnamurthy Sriramesh, Ana Tkalac Verčič are guest editing the special issue of Corporate Communications: An International Journal , on Sustainability and Communication. The system for uploading manuscripts opens on September 11. Each paper will go through a double-blinded peer review. The Call for Papers is published on the Corporate Communications website: https://www.emeraldgrouppublishing.com/calls-for-papers/sustainability-and-communication Important information: - Opening date for manuscripts submissions: 11 September 2023 - Closing date for manuscripts submission: 18 December 2023 - Registration and access: https://mc.manuscriptcentral.com/ccij - Author guides: https://www.emeraldgrouppublishing.com/journal/ccij - Email for submission queries: dejan.vercic@fdv.uni-lj.si BledCom 2023 Proceedings All papers presented at the jubilee 30 th edition of the Bledcom symposium (except those that will be chosen for publication in the special issue of Corporate Communications) are eligible for inclusion in the conference proceedings, an electronic publication with an ISBN number. Deadline for manuscripts submissions is September 16 , 2023. Full papers should not exceed 6.000 words , including charts, footnotes, graphs, references, tables, and bibliography. Please follow the APA style manual. Important Information: - Deadline for manuscripts submissions: 16 September 2023. - Email for manuscript submission and submission queries: bledcom@fdv.uni-lj.si
By Maja Jančič 29 Jun, 2023
BledCom is an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems. Organized annually since 1994, it is the oldest conference in our field that is not affiliated with a professional or academic association.  So far, eight books and nine special issues or sections of peer-reviewed journals have been published based on previous symposia (www.bledcom.com.). We attribute this success to the hundreds of colleagues who have participated over these years and of course our sponsors. We thank you all for sustaining this boutique conference for a quarter of a century.
By Maja Jančič 12 May, 2023
The Journal of Public Relations Research invites submissions for a special issue on internal communication. As communication within organizations becomes increasingly important in public relations and the scholarship, it is time to review what is new in internal communication. Increasingly, organizations invest considerable human and financial resources in shaping effective internal communication systems. Rapid digitalization has also had a massive effect on communication within organizations. The COVID-19 pandemic caused a huge shift in how we all communicate and a new level of computer-mediated communication (CMC) dominates our private and working lives, forcing a reimagining of traditional organizational boundaries. Employee perception and statements about the organization often form the basis of external stakeholders view of the organization. That is why, shifts in organizational environment drive a review of how internal communication is practiced and defined, especially from a public relations and strategic communication perspective. Papers submitted to this issue should aim to elaborate, define, and re-define concepts within internal communication. The issue aims to capture the latest research in the field. Approaches from varied disciplines and methodologies are welcomed. A range of topics are also welcome, including but not limited to the following topics: • Internal communication and issue/crisis management • Employees’ perception, attitudes, and behaviors • Employee engagement • Employee voice and organizational listening • Internal communication and employee well-being • Internal communication, (social) media, and technology • Leadership communication, including organizational advocacy • Internal communication and change management • Internal communication measurement • Cross-cultural/global internal communications Manuscript and Technical Requirements • Content shall further JPRR’s primary purpose, which is to create, test, refine, or expand theory in public relations. Authors should explicitly articulate how their scholarship serves the purpose of the journal. • Content shall reflect the highest standards of scholarship, regardless of the methods used. • Manuscripts shall be submitted in APA 7 style and edited to the highest standards of English- language grammar, spelling, punctuation, sentence structure, word usage, etc. • Manuscripts shall conform to the Journal’s standard limit of 30 pages of text (not including references, figures, tables). Manuscripts that exceed the standard page limit may be considered if the authors (a) justify the manuscript length in their cover letter and (b) keep to a reasonable length appropriate for the nature of the research method and the subject studied. • Authors shall take care to indicate in the online manuscript submission system that their submission is, in fact, intended for the special issue on Reviewing Internal Communication. Failure to make this indication (in the cover letter AND in the appropriate selection box) will lead to the manuscript being entered into the Journal’s regular review process, rather than the special issue process. Important Dates • September, 15, 2023 (Initial manuscript submissions due from authors); February 2024: Publication of special issue. Questions? Contact Guest Editor Ana Tkalac Verčič (atkalac@efzg.hr) .
By Maja Jančič 12 May, 2023
After two successfully organized digital conferences (BledCom 2020 and BledCom 2021) and BledCom 2022 in hybrid format offering both in-person and online access, the 30th jubilee edition of International Public Relations Research Symposium will be held in-person in Rikli Balance Hotel (ex. Hotel Golf Bled), Lake Bled - Slovenia. BledCom 2023 will be a bit different from previous symposiums: there will be two keynotes, more formats for presentation and more time to debate. This year’s keynote speakers are David Haig, Professor of Organismic and Evolutionary Biology at Harvard University and Steve Shepperson-Smith, President-Elect of the Chartered Institute of Public Relations (CIPR). BledCom 2023 program will also feature 6 Parallel Paper Sessions, Panel and Roundtable, 1 Parallel Panel Session, 2 Research Focuses and 2 Debates. Check out the program here: http s://www.bledcom.com/program-agenda
By Maja Jančič 22 Mar, 2023
Professor Dmytro Oltarzhevskyi, who was a keynote speaker at the 29th BledCom symposium in 2022, with Yevgen Zagorulko published the first book on » Corporate Communications: A fresh look « in Ukrainian language.
By Maja Jančič 02 Feb, 2023
Dear BledCom friends, In the past week we have received requests for an extension of the deadline from several authors who said they would not want to miss BledCom’s 30 th birthday but need a bit more time to finish submitting their abstract and panel proposals.
By Maja Jančič 24 Jan, 2023
30th BledCom will be held in-person on June 30 and July 1, 2023 at Hotel Rikli Balance in Bled (Slovenia). Submission deadline for paper abstracts and panel proposals is February 1, 2023.
By maja jancic 13 Dec, 2022
BledCom will celebrate three decades of its existence next year. It is the oldest conference in the field of public relations in the world that is not affiliated with a professional or academic association. The jubilee, 30th international symposium on public relations research, will be held in-person on June 30 and July 1, 2023 at Hotel Rikli Balance in Bled (Slovenia). The theme of the conference is " Public Relations and Sustainability «.
By maja jancic 14 Nov, 2022
EUPRERA XXIV annual congress will take place on September 20-23, 2023 in Prague. The congress is organized by Charles University and will deal with the theme "Responsible Communication or Communicating Responsibility?"
By Boštjan Namurs 07 Jul, 2022
The 30 th International Public Relations Research Symposium (BledCom 2023) will be held on June 30 and July 1, 2023, in Rikli Balance Hotel, Lake Bled, Slovenia. Conference Theme is "Public Relations and Sustainability".

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Event location

Rikli Balance Hotel

Cankarjeva cesta 4, 4260 Bled



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