EUPRERA XXII annual congress

1. 1. 2021

EUPRERA XXII annual congress will take place on October 7-9, 2021 and will organized by the Facultad de Comunicación, Universidad de Navarra in Spain. Conference theme The Camino of strategic communication: (re)discovering the human element in public relations in unpredictable times.

Authors are invited to submit 800-word abstracts by February 29, 2021, on one or more of the 7 sub-themes indicated in the Call for Papers.

We live in evolving societies that undergo profound and rapid transformations. Artificial intelligence, digital technologies, robots in the workplace, big data and even new health threats are opening transcendent questions around the future of mankind. At the same time, trust and reputation are at risk in our dynamic, disruptive and unpredictable world. The 2020 pandemic has brought a “new normal” where communication – be it digital or personal - can strengthen ties between communities, government and organisations and facilitate decision-making processes. In this complex and uncertain scenario, going back to the basics of public relations and strategic communication seems more important than ever before: people and relationships. People should always come first. The pandemic has emphasized this idea.

More than ever before, there seems to be a massive need to create human-centred organizations. We need to build value-oriented societies based upon humanistic principles. In short, we need to rethink what it means to put the person at the centre of our decisions. How communication and public relations respond to these issues will determine the future of our field and practice. To address these challenges we attempt to revisit the relevance of people on the art and science of strategic communication, including education, professionalism, research and practice.

But why using the word Camino? The Route to Santiago is of the utmost importance in Navarra. The University has the privilege to be on the Pilgrim’s way. Therefore, Euprera invites practitioners and scholars to discuss and work together in order to ascertain the potential of human elements and values of the discipline and its strategic role on the future to come in the best possible scenario.