22nd International Public Relations Research Symposium
BLEDCOM 2015 - July 3 - 4, 2015

   
BledCom symposium is an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems. Each year the traditional international symposium BledCom attracts the world’s elite of academics and practitioners. The conference is organized by the Centre for Marketing and Public Relations at the University of Ljubljana, Faculty of Social Sciences.

Program

22nd International Public Relations Research Conference BledCom will be held on July 3 & July 4, 2015 in Hotel Golf, Bled, Slovenia.

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Friday 3th July

8:00 - 9:00
REGISTRATION
9:00 - 9:15
OPENING REMARKS

PROGRAM COMMITTEE

Dejan Verčič, University of Ljubljana (Slovenia)

Ana Tkalac Verčič, University of Zagreb (Croatia)

Sriramesh Krishnamurty, Purdue University (USA)

9:15 - 9:45
KEYNOTE SPEAKER

PIET VERHOEVEN,  University of Amsterdam (The Netherlands)

Business and the News Media 1963-2013: An overview of 50 years empirical research

9:45 - 10:00
BREAK
10:00 - 11:00
PARALLEL PAPER SESSION 1A

CHAIR:  Chun-Ju Flora Hung-Baesecke,  Massey University (New Zealand)

Theorizing Conflict and Cooperation in Media Relations: Goal Compatibility and Interdependence as Explanatory Constructs

Author:

  • Vincent Hazleton, Radford University (USA)

The media relations practitioners’ professional self-perception

Authors:

  • Sonia Pedro Sebastiao, Universidade de Lisboa (Portugal)
  • Célia Belim, Universidade de Lisboa (Portugal)

Journalists and Public Relations specialists: A cooriental analysis

Authors:

  • Ana Tkalac Verčič, University of Zagreb (Croatia)
  • Violeta Colić, Communications Office (Croatia)

NPO Trust Map—Measuring Trust in the Third Sector

Author:

  • Christine ViertmannUniversity of Leipzig (Germany)
10:00 - 11:00
PARALLEL PAPER SESSION 1B

CHAIR: Shannon Bowen, University of South Carolina (USA)

Awakening a Sleeping Issue: Communication Department  Structure , An International Study

Authors:

  • Danny Moss,  University of Chester (UK)
  • Peter Stokes,  University of Chester (UK)
  • Krishnamurthy Sriramesh, Purdue University (USA)
  • Maria Aparecida Ferrari, University Såo Paulo (Brasil)
  • Fraser Likely,  Likely Communication Strategies (Canada)
  • Bert Regeer, Shell International BV (The Netherlands)

Public relations in the wake of managerialism. Why career managers of public administrations are more eager to control their own and their organization’s media activities compared to field professionals.

Authors:

  • Magnus Fredriksson, University of Gothenburg (Sweden)
  • Josef Pallas, Uppsala University (Sweden)

Modern corporate communications and their impact on innovation development of corporations

Author:

  • Veronika Yarnykh, Lean Compliance Business Solutions & Russian State University for Humanities (Russia)

Cultivating media relations through corporate memory: the experience of heritage brands

Authors:

  • Valentina Martino, Università degli studi di Sassari & Sapienza Università di Roma (Italy)
  • Alessandro Lovari, Università degli studi di Sassari & Sapienza Università di Roma (Italy)
11:00 - 11:15
COFFEE BREAK
11:15 - 12:15
PARALLEL PAPER SESSION 2A

CHAIR: Yi-Ru Regina Chen, Hong Kong Baptist University (Hong Kong)

The ‘holy’ triad in media ethics – A conceptual model for understanding global media ethics

Authors:

  • Chiara Valentini, Aarhus University (Denmark)
  • Katerina Tsetsura, University of Oklahoma (USA)

Whose voices are heard in the media news? The study of media sources in the Scottish independence referendum coverage

Author:

  • Alenka Jelen, University of Stirling (UK)
  • Marina Dekavalla, University of Stirling (UK)

Topical variation in company news: an assessment of the diversity of topics in Dutch newspaper coverage of media prominent corporations

Authors:

  • Jeroen Jonkman, University of Amsterdam (The Netherlands)
  • Damian Trilling, University of Amsterdam (The Netherlands)
  • Piet Verhoeven,  University of Amsterdam (The Netherlands)
  • Rens Vliegenthart, University of Amsterdam (The Netherlands)

Considering Government Media Relations from a Network Perspective

Authors:

  • Jan Niklas Kocks, Freie Universität Berlin (Germany)
  • Kim Murphy, Freie Universität Berlin (Germany)
  • Juliana Raupp, Freie Universität Berlin (Germany)
11:15 - 12:15
PARALLEL PAPER SESSION 2B

CHAIR: Don K. Wright, Boston University (USA)

Reconceptualising 'crisis' in crisis communication: A typology of research to date and directions for the future

Authors:

  • Adrian Crookes, University of the Arts London (UK)
  • Antonio Marques-Mendes, University of the Arts London (UK)

The face of tragedy: A case study on the impact of public trauma on CEO image and the role of the media and crisis communications strategies

Author:

  • Lynnette Nolan, Emerson College (USA)

Who gets covered in the news - David or Goliath?

Authors:

  • Elsmari Botha, University of Cape Town (South Africa)
  • Ronel Rensburg, University of Pretoria (South Africa)

Online Activism vs Corporations: New Enemies, Old Challenges

Authors:

  • Nicola Strizzolo, Udine University (Italy)
  • Mario Ianniello, Udine University (Italy)
  • Paolo Fedele, Udine University (Italy)
12:15 - 13:45
LUNCH BREAK
13:45 - 14:45
PARALLEL PAPER SESSION 3A

CHAIR: Danny Moss, University of Chester (UK)

The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices

Authors:

  • Ansgar Zerfass, University of Leipzig (Germany)
  • Dejan Verčič, University of Ljubljana (Slovenia)
  • Markus Wiesenberg,  University of Leipzig (Germany)

The interplay among corporate information subsidies, CSR news media, and CSR reputation: Exploring the effects of media relations in forming CSR reputation through the news media

Author:

  • Sun Young Lee, Texas Tech University (USA)

Is the New Medium still the message? Digitalization effects on TV publics

Authors:

  • Luca Brusati, Udine University (Italy)
  • Mario Ianniello, Udine University (Italy)
  • Paola Zambano, Udine University (Italy)

European Public Relations in the Networked Society. ‘One of many’ model- Online PR in EU study

Author:

  • Iulian Veghes, University of Bucharest (Romania)
13:45 - 14:45
PARALLEL PAPER SESSION 3B

CHAIR: Jon White

Sentiment or emotions? How news media coverage drive stock market prices in the Netherlands

Authors:

  • Nadine Strauß, University of Amsterdam (The Netherlands)
  • Rens Vliegenthart, University of Amsterdam (The Netherlands)
  • Piet Verhoeven, University of Amsterdam (The Netherlands)

When the press office goes social. The role of social media policies for media relations strategies in public sector organizations

Authors:

  • Alessandro Lovari, Università degli studi di Sassari
  • Alessandra Mazzei, IULM University

Talk’s About Disproportionate Intelligence and Cultural Capital of Millennial (Y) Generation in the Digital Activism as Antidote of Sleeping Media: The Case of Gezi Park Resistance

Author:

  • Burcu Kaya Erdem, Istanbul University (Turkey)
14:45 - 15:00
COFFEE BREAK
15:00 - 16:00
PARALLEL PAPER SESSION 4A

CHAIR: Fraser Likely, Likely Communication Strategies (Canada)

Calibrating media influence during industrial unrest: Awakening new perspectives through social media

Author:

  • Brunton Margaret, Massey University (New Zealand)

Sleeping with the (terrorist) media: lessons

Author:

  • Galloway Christopher,  Massey University Albany Campus (New Zealand)

The Integration of Public Relations within a Media Context: the Impact of PR on Public Broadcasting—an Evolving Saga

 Author:

  • Bonita Dostal Neff, Indiana University Northwest (USA)

Redefining PR consultancy in a changing media landscape – some paradoxes of PR identity

Authors:

  • Sara von Platen, Lund University (Sweden)
  • Veselinka Möllerström, Lund University (Sweden)
  • Henrik Merkelsen, Lund University (Sweden)
15:00 - 16:00
PARALLEL PAPER SESSION 4B

CHAIR: David Dozier, San Diego State University (USA)

Lying to protect the organization: An occupational hazard?

Author:

  • Ronel Rensburg, University of Pretoria (South Africa)

Scapegoating in Media Coverage—Analysing Blame-giving Rituals in the Public Sphere

Author:

  • Christine ViertmannUniversity of Leipzig (Germany)

The news value of corporate press releases as a predictor of corporate agenda building power

Authors:

  • Pytrik Schafraad, University of Amsterdam (The Netherlands)
  • Ward Van Zoonen, University of Amsterdam (The Netherlands)
  • Piet Verhoeven, University of Amsterdam (The Netherlands)

Formula Stasis as Analytical Tool in Rhetorical Approach to Media Relations

Author:

  • Andrej Škerlep, University of Ljubljana (Slovenia)
18:00 - 21:00
DINNER

Saturday 4th July

9:00 - 9:30
KEYNOTE SPEAKER

UTA-MICAELA DUERIG, Chief Executive Officer (CEO) at Robert Bosch Foundation

Communication Relevance in Societies With new media, more Participation, and complexity

9:30 - 9:45
BREAK
9:45 - 10:45
PARALLEL PAPER SESSION 5A

CHAIR: Alessandro Lovari, Università degli studi di Sassari (Italy)

Corporate sustainability, trust, and public engagement: Testing effects of media and types of publics

Authors:

  • Chun-Ju Flora Hung-Baesecke, Massey University (New Zealand)
  • Alan VanderMolen, Edelman (USA)
  • Yi-Ru Regina Chen, Hong Kong Baptist University (Hong Kong)

Mediatization of companies as factor of their communication power and new role of PR

Author:

  • Igor Savič, PM, poslovni mediji d.o.o. (Slovenia)

A Game of Trust: Public Trust Attributions as an Evolutionary Mechanism

Author:

  • Jens Seiffert-Brockmann, University of Liepzig (Germany)

Exploring the link between spirituality and corporate social responsibility

Author:

  • Neva Štumberger, Purdue University (USA)
9:45 - 10:45
PARALLEL PAPER SESSION 5B

CHAIR: Ansgar Zerfass, University of Leipzig (Germany)

The impact of social media activism on elite newspaper outlets: Lessons for public diplomacy

Author:

  • Christine Saliba, Emerson College (USA)
  • Roxana Maiorescu, Emerson College (USA)

Public Diplomacy as Strategic Communication in and by International Organizations: from Theory to Practice (or the other way around)

Author:

  • Aleksandra Saša Gorišek, United Nations & University of Vienna

The Radical Nature of Modern Media. In media relations and corporate reputation

Author:

  • David G. H. Phillips,  Klea global (USA)

Conceptualizing a framework for effective government communications in a new media age

Authors:

  • Kim Murphy, Freie Universität Berlin (Germany)
  • Jan Niklas Kocks, Freie Universität Berlin (Germany)
  • Juliana Raupp, Freie Universität Berlin (Germany)
10:45 - 11:00
COFFEE BREAK
11:00 - 12:00
PARALLEL PAPER SESSION 6A

CHAIR: Ronel Rensburg, University of Pretoria (South Africa)

Privatization of water as an issue to easily “hop on”. Why and how the Austrian chancellor slept with the media to stimulate his election campaign in 2013

Author:

  • Franzisca Weder, University of Klagenfurt

Media and the Public Reputation for AFL Umpires

Author:

  • Robert Gill, Swinburne University of Technology (Australia)

The role of social media capability on public relations professionalism: A measure of power perception of public relations practitioners

Authors:

  • Ebru Uzunoğlu, Izmir University of Economics (Turkey)
  • Selin Tuerkel, Izmir University of Economics (Turkey)

Money in brand-blogger relations: Sin or virtue?

Authors:

  • Andreina Mandelli, Università della Svizzera italiana (Switzerland)
  • Claudia Rum, Università della Svizzera italiana (Switzerland)
  • Morana Fudurić, University of Zagreb (Croatia)
11:00 - 12:00
PARALLEL PAPER SESSION 6B

CHAIR: Chiara Valentini, Aarhus University (Denmark)

The role of the media for internal corporate communication

Authors:

  • Sabine Einwiller, University of Vienna
  • Christine Korn, Johannes Gutenberg-University Mainz

Expectation gaps in social media communication

Authors:

  • Ansgar Zerfass, University of Leipzig (Germany)
  • Markus Wiesenberg,  University of Leipzig (Germany)

Co-Designing Public Relations: A Model for Working with Professionals in Media Industries and End-User Publics

Author:

  • Wayne D. Woodward, University of Michigan-Dearborn (USA)

Public Relations and Social Media: Deliberate or emergent planning of conversations with audiences

Author:

  • Francine Charest, Université Laval, Québec (Canada)
12:00 - 12:15
BREAK
12:15 - 13:00
PARALLEL PAPER SESSION 7A

CHAIR: Alenka Jelen, University of Stirling (UK)

Wake up call for online media - BeeShaper Software as a Service

Authors:

  • Dragana Vujović Đermanović, University of Novi Sad (Serbia)
  • Dunja Vujičić,  University of Novi Sad (Serbia)
  • Danijela Lalić, University of Novi Sad (Serbia)

The effects of senior leadership gender-specific communication on crisis coverage

Author:

  • Roxana Maiorescu, Emerson College (USA)

Convergence of media and transformation of audience

Author:

  • Denis Kalamar, University of Maribor (Slovenia)
12:15 - 13:00
PARALLEL PAPER SESSION 7B

CHAIR:

Should PR practitioners communicate CSR activities directly or through the news media? Comparing the effects of communicating through the news media and direct corporate communication efforts on CSR reputation

Author:

  • Sun Young Lee, Texas Tech University (USA)

How to Make Media Relations Work in Thailand: A Reflection from Thai PR practitioners and Journalists

Author:

  • Suttanipa Srisai, University of the Thai Chamber of Commerce (Thailand)

BLEDCOMbinations. Exploring the cumulative 21-year impact of Bledcom as a network of influence and action.

Author:

  • Stephen Doswell, Gemini CfB Ltd (UK)
13:00 - 14:30
LUNCH BREAK
14:30 - 15:15
PLENARY PANEL

Where are the media sleeping in Brazil? How corporate newsrooms, storytelling and the changing perceptions of CCOs are influencing media relations

Panelists:

  • Terence (Terry) Flynn, McMaster University (Canada)
  • Paulo Nassar, Aberje and Faculdade Cásper Líbero (Brasil)
  • Mateus Furlanetto, Aberje and University of São Paulo (Brasil)
15:15 - 15:30
PLENARY PRESENTATION

Uniting internal and social media or How to get geeky things laid 

Presenters:

  • Ana Plut, Si.mobil d.d. (Slovenia)
  • Tamara Barič, Si.mobil d.d. (Slovenia)
15:30 - 15:45
COFFEE BREAK
15:45 - 17:00
PLENARY SESSION

Bled welcomes Miami: The International Public Relations Research Conference at the BledCom  Symposium

Moderator:

  • DON W. STACKS, University of Miami (USA)

Panelists:

  • Don K. Wright, Boston University & Michelle Hinson, University of Florida (USA)
  • David Dozier, San Diego State University (USA)
  • Shannon A. Bowen, University of South Carolina (USA)
  • W. Timothy Coombs, University of Central Florida (USA)
  • Julie O’Neal, Texas Christian University (USA)
17:00 - 17:30
BLEDCOM REVIEW SESSION

Dejan Verčič, University of Ljubljana (Slovenia)

Ana Tkalac Verčič, University of Zagreb (Croatia)

Sriramesh Krishnamurty, Purdue University (USA)

19:00 - 22:00
DINNER