24th International Public Relations Research Symposium
BLEDCOM 2017 - June 30 - July 1, 2017

   
BledCom symposium is an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems. Each year the traditional international symposium BledCom attracts the world’s elite of academics and practitioners. The conference is organized by the Centre for Marketing and Public Relations at the University of Ljubljana, Faculty of Social Sciences.

Program

24th International Public Relations Research Conference BledCom will be held on June 30 & July 1, 2017 in Hotel Golf, Bled, Slovenia

THURSDAY, 29 June 2017

17.30 – 18.30 EARLY REGISTRATION

19.00  - 21.00 DINNER at Restaurant 1906, Bled (departure at 18.45)*

*only for the participants that registered and payed for the dinner in advance

 

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Friday 30th June

8:00 - 9:00
REGISTRATION
9:00 - 9:30
OPENING SESSION

PROGRAM COMMITTEE

Dejan Verčič, University of Ljubljana (Slovenia)

Krishnamurthy Sriramesh, Purdue University (USA)

Ana Tkalac Verčič, University of Zagreb (Croatia)

9:30 - 10:30
PLENARY ROUND TABLE

What is the matter with the world today? Strategic communication and its challenges in times of global upheaval.

  • Tina McCorkindale, President and CEO of the Institute for Public Relations, New York (U.S.A.)
  • Evgeny Pashentsev, Diplomatic Academy of the Ministry of Foreign Affairs (Russian Federation)
  • Ronel Rensburg, University of Pretoria (South Africa)
  • Marcia Di Staso, University of Florida (U.S.A)
  • Peng Zhang, Shanghai International Studies University (People's Republic of China)

Moderator: Dejan Verčič, University of Ljubljana & Stratkom (Slovenia)

10:30 - 10:45
COFFEE BREAK
10:45 - 11:45
PARALLEL PAPER SESSION 1A

Chair:  Ronel Rensburg

CSR and hypermodernity: Of humanism, identity, experiences and spectacles

Author:

  • Ganga S. Dhanesh, Zayed University (United Arab Emirates)

CSR in a time of climate change

Author:

  • Judy Motion, UNSW Sidney (Australia)

Between smoke and crystal: CSR communication in hypermodern times

Authors:

  • Mette Morsing, Stockholm School of Economics (Sweden)
  • Lars Thöger Christensen, Copenhagen Business School (Denmark)
  • Ole Thyssen, Copenhagen Business School (Denmark)

Employer brands and corporate social responsibility

Authors:

  • Ana Tkalac Verčič, University of Zagreb (Croatia)
  • Dubravka Sinčić Ćorić, , University of Zagreb (Croatia)

PARTNER: ZAVAROVALNICA TRIGLAV

10:45 - 11:45
PARALLEL PAPER SESSION 1B

Chair: Betteke van Ruler

Can public relations inform diversity engagement? The role of CSR and spirituality.

Author:

  • Roxana Maiorescu, Emerson College (U.S.A.)

An In-Depth Look at How Social and Digital Media Are Being Used in Public Relations Practice

Authors:

  • Donald K. Wright, Boston University (U.S.A.)
  • Michelle Drifka Hinson, University of Florida (U.S.A.)

Transforming CSR: Creating shared value, public trust and corporate financial performance in the United States, Germany and China

Authors:

  • Yi-Ru Regina Chen, Hong Kong Baptist University  (Hong Kong, S.A.R. of the People's Republic of China)
  • Don W. Stacks, University of Miami (U.S.A.)
  • Ansgar Zerfass, University of Leipzig (Germany)
  • Chun-Ju Flora Hung-Baesecke, Massey University, (New Zealand)
  • Shannon A. Bowen, University of South Carolina (U.S.A.)
  • Ben Boyd, Edelman (U.S.A.)

Humility, deliberation, hyperactivism and hyperbole: why CSR is best viewed as a wicked problem

Author:

  • Paul Willis, University of Huddersfield (U.K.)
11:45 - 12:45
PARALLEL PAPER SESSION 2A

Chair: Ralph Tench

Integrated CSR communication: a theoretical approach

Author:

  • Louise Bezuidenhout, Noordwes-Universiteit (South Africa)

Communicating Corporate Social Responsibility Across Cultures

Author:

  • Kara S. Alaimo, Hofstra University (U.S.A.)

Company's CSR on a societal level. Comparison of the UK, Bulgarian and Polish consumers' level of acceptance of gender roles as resulting from company's communication.

Author:

  • Michal Chmiel,  University of Kent (U.K.)

Lost property? Locating responsibility for European PR-professionals and their organisations in hypermodern times

Authors:

  • Piet Verhoeven, University of Amsterdam (Netherlands)
  • Ansgar Zerfass, University of Leipzig (Germany)
  • Dejan Verčič, University of Ljubljana (Slovenia)
  • Ralph Tench, Leeds Beckett University (U.K.)
  • Ángeles Moreno, University Rey Juan Carlos (Spain)
11:45 - 12:45
PARALLEL PAPER SESSION 2B

Chair: Holger Sievert

From Corporate Towards ‘Shared’ Social Responsibility?

Author:

  • Beata Kviatek, Hanze University of Applied Sciences (Netherlands)

A culture-bound perspective on the CSR meaning networks: The case of Turkey and Slovenia

Authors:

  • Urša Golob, University of Ljubljana (Slovenia)
  • Selin Turkel, Izmir University of Economics (Turkey)
  • Ebru Uzunoglu, Izmir University of Economics (Turkey)

Corporate (social) responsibility from the citizens’ point of view

Authors:

  • Doreen Adolph, University of Münster (Germany)
  • Ulrike Röttger, University of Münster (Germany)

Perceptions of a link between spirituality and CSR, and its manifestations in practitioners' work: A cross-cultural study

Authors:

  • Neva Štumberger, Purdue University (U.S.A.)
  • Krishnamurthy Sriramesh, Purdue University (U.S.A.)
12:45 - 14:15
LUNCH
14:15 - 15:15
PARALLEL PAPER SESSION 3A

Chair:  Ganga Dhanesh

Corporate cultural responsibility and shared value in the banking sector. A multi-case study in Italy

Authors:

  • Valentina Martino, Sapienza Università di Roma (Italy)
  • Stefano Scarcella Prandstraller, Sapienza Università di Roma (Italy)

Combining Forces For Corporate Social Responsibility (CSR) – An Investigation Of Inter-Organizational Collaboration

Author:

  • Aniisu K. Verghese, Tesco Bengaluru (India)

Unintended social gains from the public relations of activist investors

Author:

  • Gareth Thompson, University of the Arts London (U.K.)

PRACTICAL CASE STUDY

Reviving CSR activities post financial crisis – NLB case study

  • Alenka Rozman, NLB (Slovenia)
14:15 - 15:15
PARALLEL PAPER SESSION 3B

Chair:  Chun-Ju Flora Hung-Baesecke

Future or now? Planet or jobs? How politicians strive to construct meaning and legitimacy on climate change policy using strategic positioning.

Authors:

  • Deborah Wise, The University of Newcastle (Australia)
  • Melanie James, The University of Newcastle (Australia)

Sustainability and the missing ‘P’

Author:

  • Gabor Sarlos, University of Worcester (U.K.)

What do we know about greenwashing? A literature review of greenwashing research.

Authors:

  • Lucia Gatti, Università della Svizzera Italiana (Switzerland)
  • Peter Seele, Università della Svizzera Italiana (Switzerland)
  • Lars Rademacher, Hochschule Darmstadt – University of Applied Sciences (Germany)

Influence Operations and Public Diplomacy: Hybrid symbiosis of strategic communication under the times of global tensions

Author:

  • Evgenia Korkova, Diplomatic Academy of the Ministry of Foreign Affairs (Russian Federation)
15:15 - 15:30
COFFEE BREAK
15:30 - 16:30
PARALLEL PAPER SESSION 4A

Chair: Dubravka Sinčič Ćorić

(Re)constructing Fairness in Fair Wage Discourse: CSR Communication vs. Workers’ Articulations

Author:

  • Zhuo Ban, University of Cincinnati (U.S.A.)

Angry birds host angry consumers: A dialogic communication approach to corporate responsibility for online racial abuse

Author:

  • Mark Badham, Aalto University (Finland)

How “social” is corporate social responsibility? A study on the use of social media by Greek Hotels for communicating CSR

Authors:

  • Athanasia Lampropoulou, DEREE-The American College of Greece (Greece)
  • Katerina Diamantaki, DEREE-The American College of Greece (Greece)

Cultural Differences in the Credibility of Cause-related-Marketing Campaign: A Sino-German Comparison

Authors:

  • Paula Maria Bögel, Leuphana University Lüneburg (Germany)
  • Valentina Yee Kwan Cotton-Chan, The Hong Kong Polytechnic University  (Hong Kong, S.A.R. of the People's Republic of China)
  • Lisa Ulsamer, Leuphana University Lüneburg (Germany)
  • Sigrid Bekmeier-Feuerhahn, Leuphana University Lüneburg (Germany)
15:30 - 16:30
PARALLEL PAPER SESSION 4B

Chair: Roxana Maiorescu

The Joys of Giving: Examining The Benefits of Strategic Giving

Author:

  • Rebecca Marissa Cohen, Jesson & Co (Canada)

“Contribution of theology to CSR: Civilisation of Shared Modesty”

Author:

  • Katharina Hetze, Leuphana University of Lüneburg (Germany)

The Analysis of the Situational Theory of Publics in Turkey in the Context of Culture

Author:

  • Zuhal Gök Demir, Alanya Alaaddin Keykubat University (Turkey)

Rise of the Brand Ambassador: Social Stake, Corporate Social Responsibility, and Power among Social Media Influencers

Authors:

  • Brian G. Smith, Purdue University (U.S.A.)
  • Megan C. Kendall, Purdue University (U.S.A.)
  • Devin Knighton, Purdue University (U.S.A.)
  • Temi Wright, Purdue University (U.S.A.)
  • Cody Blake Wilson, Purdue University (U.S.A.)
19:00 - 21:00
DINNER at Vila Podvin (departure at 18.30)*

*only for the participants that registered and payed for the dinner in advance.

Saturday 1th July

7:30 - 8:30
BREAKFAST WITH JPRR

Meet up in the Golf Hotel Restaurant with JPRR Editor-in-Chief Bey-Ling Sha and get the real scoop on what it takes to get published in a premier public relations journal (seats are limited)

9:00 - 10:00
PLENARY PANEL

CSR for Universities and Educators in the Age of Trump

  • Bey-Ling Sha, San Diego State University, California (U.S.A.)
  • Denise Hill, Elon University, North Carolina (U.S.A.)
  • Giancarlo Taylor, San Diego State University, California (U.S.A.)
  • Pamela Creedon, Zayed University (U.A.E.)
10:00 - 10:30
Excellent Communication book presentation
  • Ralph Tench, Leeds Beckett University (U.K.)
  • Dejan Verčič, University of Ljubljana (Slovenia)
  • Ansgar Zerfass, University of Leipzig (Germany)
  • Ángeles Moreno, University Rey Juan Carlos, Madrid (Spain)
  • Piet Verhoeven, University of Amsterdam (Netherlands)
10:30 - 10:45
COFFEE BREAK
10:45 - 11:45
PARALLEL PAPER SESSION 5A

Chair: Krishnamurthy Sriramesh

Sensegiving and Sensemaking in Internal CSR Communication with and without Social Media

Authors:

  • Holger Sievert, Hochschule Macromedia (Germany)
  • Riccardo Wagner, Hochschule Macromedia (Germany)

Curbing Harmful Online Communication – A Social Responsibility of Online Platform Operators

Authors:

  • Sabine Einwiller, University of Vienna (Austria)
  • Sora Kim, The Chinese University of Hong Kong (Hong Kong, S.A.R. of the People's Republic of China)

A framework for internal communication during organisational transformation: towards feasible corporate social responsibility

Authors:

  • Muriel Serfontein, University of Pretoria (South Africa)
  • Ronel Rensburg, University of Pretoria (South Africa)

The role of internal communication and corporate social responsibility in predicting employee engagement: Perspectives from the United Arab Emirates

Authors:

  • Gaelle Duthler, Zayed University (U.A.E.)
  • Ganga Dhanesh, Zayed University (U.A.E.)
10:45 - 11:45
PARALLEL PAPER SESSION 5B

Chair:  Bey-Ling Sha

On Chamber of Commerce Combine Overseas Cooperation among Organizations: Case of Social Responsibility of AHK Great China

Authors:

  • Peng Zhang, Shanghai International Studies University (People's Republic of China)
  • Jing Cao, Shanghai International Studies University (People's Republic of China)

Digital dialogue and engagement

Author:

  • Wim J.L. Elving, University of Amsterdam & Hanze University of Applied Sciences (Netherlands)

CSR and trust: A longitudinal analysis of CSR communication in the German press

Authors:

  • Jens Seiffert-Brockmann, University of Vienna (Austria)
  • Wolfgang Weitzl, University of Vienna (Austria)

Extending situational theory of problem solving to the strategic management of public relations: An internal perspective

Author:

  • Justin Guild, Purdue University (U.S.A)
11:45 - 12:45
PARALLEL PAPER SESSION 6A

Chair: Judy Motion

Does the commitment to CSR start at home? Studying female communicators of CSR programmes

Authors:

  • Elizabeth Bridgen, Sheffield Hallam University (U.K.)
  • Isabel Ruiz-Mora, University of Malaga (Spain)

Project ANTURA: Creating Better Immigrant Integration and Greater Social Responsibility 

Authors:

  • Harri Ruoslahti, Laurea University of Applied Sciences (Finland)
  • Tarja Meristö, Laurea University of Applied Sciences (Finland)

Beauty is in the Eye of the Stakeholder: Perception of Corporate Social Responsibility and Purchase Intention

Author:

  • Jessica R. Peine, Purdue University (U.S.A.)

The Role of CSR Expectations in Consumers’ Moral Outrage toward Corporate Misconduct

Authors:

  • Soojin Kim, Singapore Management University (Singapore)
  • Arunima Krishna, Boston University (U.S.A.)
  • Ganga Dhanesh, Zayed University (U.A.E.)
11:45 - 12:45
PARALLEL PAPER SESSION 6B

Chair: Wim Elving

Higher Education Institution’s third mission: conscious CSR?

Authors:

  • Mario Ianniello, Udine University (Italy)
  • Luca Brusati, Udine University (Italy)
  • Silvia Iacuzzi, Udine University (Italy)

Indirect Reciprocity and CSR: Importing Theory from Evolutionary Biology

Author:

  • Charles Marsh, University of Kansas (U.S.A.)

Infusing myth, ritual and archetypes in corporate advocacy campaigns: towards a theory of CSR master symbols and narratives

Authors:

  • Hilke Steenkamp, Tshwane University of Technology (South Africa)
  • Ronél Rensburg, University of Pretoria (South Africa)
12:45 - 14:15
LUNCH
14:15 - 15:00
PARALLEL PAPER SESSION 7A

Chair: Paul Willis

Old concepts, new publics: CSR and Millennials

Authors:

  • Erica Rodrigues, CIES / ISCTE (Portugal)
  • Mafalda Eiró-Gomes, ESCS / IPL (Portugal)

A General Review of Corporate Social Responsibility Development in China (1978-2016)

Authors:

  • Fan Zheng, Shanghai International Studies University (People's Republic of China)
  • Zhang Peng, Shanghai International Studies University (People's Republic of China)
  • Zhang Hui, Shanghai International Studies University (People's Republic of China)

Internal CSR communication and its role in shaping the employee understanding of CSR: The framing perspective

Authors:

  • Nataša Verk, University of Ljubljana (Slovenia)
  • Urša Golob, University of Ljubljana (Slovenia)
14:15 - 15:00
PARALLEL PAPER SESSION 7B

Chair: Angeles Moreno

Proposal of corporate reputation model for Smart Tourist destination (STD)

Authors:

  • Carlos de las Heras-Pedrosa, Universidad de Málaga (Spain)
  • Patricia P. Iglesias-Sánchez, Universidad de Málaga (Spain)
  • Carmen Jambrino-Maldonado, Universidad de Málaga (Spain)

CSR based employer attractiveness: an African perspective

Authors:

  • Robert E. Hinson, University of Ghana and Free State Business School (Ghana)
  • Selorm Agbleze, Ghana Technology University College (Ghana)
  • John Kuada, Aalborg University (Denmark)

Adequacy of pull promotional strategies in conducting CSR projects

Authors:

  • Ivan Pakozdi, Edward Bernays (Croatia)
  • Maja Banovac Barić, Edward Bernays (Croatia)
  • Ivana Jeleč, Edward Bernays (Croatia)
15:00 - 15:15
COFFEE BREAK
15:15 - 16:15
PARALLEL PAPER SESSION 8A

Chair: Urša Golob Podnar

Public relations and social media in the post –truth era: Using concepts and critiques of propaganda to assess post-truth social media environments and data ethics

Authors:

  • Heike Puchan, Glasgow Caledonian University (U.K.)
  • Andrew McWhirter, Glasgow Caledonian University (U.K.)

A reconceptualization of Public Diplomacy 

Author:

  • Temi Wright, Purdue University (U.S.A.)

Strategic communication at local level. Process of the creation of Communication Strategy for local self-government

Authors:

  • Gordana Bekčić Pješčić, Freelance communication specialist (Serbia)
  • Jasmina Radovanović, City Administration of the City of Pančevo (Serbia)

Social Licence to Operate: Practical understanding of the concept and processes to attain and maintain it

Author:

  • Tatjana Laskovic, McMaster University (Canada)
15:15 - 16:15
PARALLEL PAPER SESSION 8B

Chair: Donald K. Wright

Press co-creation behavior: Conceptualization and Scale Development

Authors:

  • Liane W.Y. Lee, Technological and Higher Education Institute of Hong Kong (Hong Kong, S.A.R. of the People's Republic of China)
  • Leslie S.C. Yip, Technological and Higher Education Institute of Hong Kong (Hong Kong, S.A.R. of the People's Republic of China)
  • Kara Chan, Hong Kong Baptist University, (Hong Kong, S.A.R. of the People's Republic of China)

Who controls the framing of environmental discourse? Insights from 30 years of the struggle to decide communications strategies inside Friends of the Earth. 

Authors:

  • Michaela O’Brien, University of Westminster (U.K.)

When NGOs come calling: Strategies of engagement and influence for corporate social responsibilities (CSR)

Authors:

  • Vidhi Chaudhri, Erasmus University Rotterdam (Netherlands)
  • Elena Tankovski, Erasmus University Rotterdam (Netherlands)

CSR towards sustainable co-existence of humans and animals in a university campus: Case study on Bilgi Animal Friends Society

Authors:

  • Barika Goncu, Istanbul Bilgi University (Turkey)
  • Vehbi Gorgulu, Istanbul Bilgi University (Turkey)
16:15 - 16:45
LOOKING AHEAD

PROGRAM COMMITTEE

Dejan Verčič, University of Ljubljana (Slovenia)

Krishnamurthy Sriramesh, Purdue University (USA)

Ana Tkalac Verčič, University of Zagreb (Croatia)

19:00 - 21:00
DINNER at Gostilna Krištof (departure at 18.30)*

*only for the participants that registered and payed for the dinner in advance.