23rd International Public Relations Research Symposium
BLEDCOM 2016 - July 1 - 2, 2016

   
BledCom symposium is an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems. Each year the traditional international symposium BledCom attracts the world’s elite of academics and practitioners. The conference is organized by the Centre for Marketing and Public Relations at the University of Ljubljana, Faculty of Social Sciences.

Program

23rd International Public Relations Research Conference BledCom will be held on July 1 & July 2, 2016 in Hotel Golf, Bled, Slovenia.

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Friday 1th July

7:00 - 7:30
YOGA – PRANAYAMA
8:00 - 9:00
REGISTRATION
9:00 - 9:30
OPENING REMARKS

PROGRAM COMMITTE

Dejan Verčič, University of Ljubljana (Slovenia)
Ana Tkalac Verčič, University of Zagreb (Croatia)
Krishnamurty Sriramesh, Purdue University (USA)

9:30 - 10:00
WELCOME ADDRESS

Prof. Dr. Maja Makovec Brenčič, Minister of Education, Science and Sport (Slovenia)

10:00 - 10:30
KEYNOTE

STEPHEN WADDINGTON, Partner and Chief Engagement Officer, Ketchum (UK)

What is a Chief Engagement Office and what does it do?

10:30 - 11:00
Coffee Break
11:00 - 12:00
PARALLEL PAPER SESSION 1A

Putting Engagement in its PRoper place: State of the Field

Author:
Ganga S. Dhanesh, National University of Singapore (Singapore)

Social media: the dialogue myth? How organizations use social media for stakeholder dialogue and stakeholder engagement

Authors:
Wim J.L. Elving, University of Amsterdam / ASCoR (Netherlands)
R.M. Postma, University of Amsterdam / ASCoR (Netherlands)

Micro narratives as internal communication strategy for engaging people

Authors:
Emiliana Pomarico Ribeiro, University of São Paulo (Brasil)    
Paulo Nassar, University of São Paulo (Brasil)

What “engagement” means to European communication managers?

Authors:
Dejan Verčič, University of Ljubljana (Slovenia)
Ralph Tench, Leeds Beckett University (UK)

11:00 - 12:00
PARALLEL PAPER SESSION 1B

Enabling   21st Century Stakeholder Engagement:  Tweets, Blogs, and the Role of Social Media in Fostering Stakeholder Engagement

Authors:
Danny Moss, University of Chester (UK)
Jane Binks, University of Chester (UK)

A Viral Opportunity? Viral Videos And Public Relations - Seed Virality Into PR Video Campaigns

Author:
Rosa (Weijia) Li,  Erasmus University Rotterdam (Netherlands)
Ju-Sung Lee, Erasmus University Rotterdam (Netherlands)

Factors Influencing Consumer Engagement in Mobile SNS: A Study of WeChat in China

Author:
Regina Chen Yi-Ru Hong Kong Baptist University (Hong Kong/China) 

The Effect of Public Relations Agencies’ Digital Practices on Creating an Engagement with Clients

Author:
Hala Rashad El-Aidy, Nahda University (Egypt)

12:00 - 13:00
PARALLEL PAPER SESSION 2A

Engaging employees through internal communication

Authors:
Ana Tkalac Verčič, University of Zagreb (Croatia)
Nina Pološki Vokić, University of Zagreb (Croatia)

Engaging employees in (at least partly) disengaged companies. Results of a 2016 interview survey within 550 German corporations on the growing importance of digital engagement via internal social media

Authors:
Sievert  Holger, Macromedia University (Germany)
Christina Scholz, Macromedia University (Germany)

Mobilising and engaging South African students: The #feesmustfall campaign

Authors:
Ronel Rensburg, University of Pretoria (South Africa)     

Olebogeng Selebi, University of Pretoria (South Africa)

When work style meets lifestyle - energizing corporate environments through developing communities of practices for parents.

Author:
Monika Sońta, COMM.on (Poland)

12:00 - 13:00
PARALLEL PAPER SESSION 2B

What is engagement?

Author:
Andrej Drapal, Consensus (Slovenia) 

Angry birds host angy consumers: Expressions of racist identity in brand-hosted social media communities

Author:
Mark Badham, Aalto University (Finland)              

Public relations and social businesses: Building engagement?

Author:
Avidar Ruth, The Max Stern Yezreel Valley College (Israel) 

Exploring shifts in public relations discipline: From organisational functionalism to sociological, critical and cultural perspectives on public engagement

Author:
Alenka Jelen-Sanchez, University of Stirling (UK)

13:00 - 14:30
Lunch Break
14:30 - 15:30
PARALLEL PAPER SESSION 3A

Online communities for employee engagement and democracy in the workplace. The case of IBM

Author:
Roxana Maiorescu, Emerson College (USA) 

Rescuers of Memory and Moral Conscience: Activism and Engagement in Lithuanian History of the Holocaust

Author:
Denise P. Ferguson, Pepperdine University (USA)

Engaging Employees in CSR. Engagement types and engagement strategies in employee communication

Author:
Lars Rademacher, Darmstadt University of Applied Sciences (Germany)

Employee-Organization Relationships and Social Stake: Examining Factors in Employee Engagement on Social Media

Authors:
Neva Štumberger, Purdue University (USA)
Brian G. Smith, Purdue University (USA)
Amanda J. Dugan, Purdue University (USA)

14:30 - 15:30
PARALLEL PAPER SESSION 3B

Media literacy level of PR practitioners working in government agencies in Tehran

Authors:
Hossein Afkhami, Allameh Tabataba'I University (Iran)    Majid Rajabi, Allameh Tabataba'I University (Iran)

Creating An Authentic and Engaged Learning Community via Twitter: Insights from a Cross-Institutional Twitter Activity

Authors:
Ai Zhang, Stockton University (USA)
Kyung-Hyan Yoo, William Paterson University of New Jersey (USA)

Trends in education of communication professionals: the perspective of educators and employers

Authors:
Lana Ciboci, Edward Bernays (Croatia)
Damir Jugo,  Edward Bernays (Croatia)
Maro Alavanja, Edward Bernays (Croatia) 

Self-censorship in an engaged world: when the digital environment abjures self-expression

Author:
Ronel Rensburg, University of Pretoria (South Africa)

15:30 - 16:30
PARALLEL PAPER SESSION 4A

Towards successful citizen engagement: A meta-analysis of the empirical evidence

Authors:
Luca Brusati, Udine University (Italy)
Paolo Fedele, Udine University (Italy)
Silvia Iacuzzi, Udine University (Italy)
Mario Ianniello, Udine University (Italy)

Grabbing attention in the eight-second gap: of gold fish and public relations

Author:
Christopher Galloway, Massey University (New Zealand) 

Employee voice: An antecedent to organisational engagement?

Authors:
Kevin Ruck, University of Central Lancashire (UK)
Mary Welch, University of Central Lancashire (UK)

Online (Dis)engagement: Content Analysis of a Company’s Newsfeed Against the Backdrop of an Organizational Ethnography

Author:
Mark Verheyden, Vrije Universiteit Brussel (Belgium)

15:30 - 16:30
PARALLEL PAPER SESSION 4B

Green community engagement – do organisations actually listen?

Authors:
Andrea Cassin, The University of Newcastle (Australia)

Melanie James, The University of Newcastle (Australia)

Corporative Answers before a Transnational Crisis in Public Relations: Chiquita Brands Crisis Originated in Colombia

Author:
Andres Felipe Giraldo Dávila, Universidad de Medellín (Colombia) 

Engaging people through local initiatives: a discourse analysis on sustainable energy

Authors:
Joana Duarte, Hanze University of Applied Sciences (Netherlands)
Irene Kelder, Hanze University of Applied Sciences (Netherlands)
Marije Zegwaard, Hanze University of Applied Sciences (Netherlands)
Annette Klarenbeek, Hanze University of Applied Sciences (Netherlands)

More than enough is too much! Community and Stakeholder Engagement in Water Management Projects in Central Europe

Authors:
Daniel Polzer, Alpen-Adria Universität (Austria)
Franzisca Weder, Alpen-Adria Universität (Austria)

16:30 - 16:45
Coffee Break
16:45 - 17:30
MEET THE EDITORS

Panelists:

BEY-LING SHA, director and professor, School of Journalism and Media Studies, San Diego University (USA) & Editor-in-Chief for Journal of Public Relations Research

JESPER FALKHEIMER, rector and professor, Campus Helsingborg, Lund University (Sweden) & Editor-in-Chief for Journal of Communication Management

19:00 - 21:30
Dinner at Vila Podvin (departure at 18.30)*

*The price of a 3-course conference dinner with a complimentary glass of wine is 45 EUR (22% VAT included).

22:00 - 23:30
O Canada – A Toast in Celebration

Saturday 2th July

7:00 - 7:30
YOGA – PRANAYAMA
9:00 - 10:00
PARALLEL PAPER SESSION 5A

The usage of Enterprise Social Networks in Engaging Employees

Authors:
Dunja Vujičić, University of Novi Sad (Serbia)
Danijela Lalić, University of Novi Sad (Serbia)
Danica Radovanović, University of Novi Sad (Serbia) 

Emotional engagement strategies in PR firms: senior level perspectives of professional relationships

Author:
Liz Yeomans, Leeds Beckett University (UK)

A positive communication climate - more than just another job resource to improve employee Engagement

Authors:
Annerie Reyneke, University of Pretoria (South Africa)     Estelle de Beer, University of Pretoria (South Africa)

Stakeholder Networks as Scopes of Responsibility: A Long-Term Study on the Individual Engagement of CEOs and Managers in Austria (1995-2012)

Authors:
Isabell Koinig, Alpen-Adria-Universität (Austria)
Franzisca Weder, Alpen-Adria-Universität (Austria)
Matthias Karmasin, Alpen-Adria-Universität (Austria)

9:00 - 10:00
PARALLEL PAPER SESSION 5B

Engagement as sensemaking

Authors:
Judy Motion, University of New South Wales (Australia)  Matthew Kearnes, University of New South Wales (Australia)

Saving the Walbran: An exploration of the engagement approaches of activists, publics and stakeholders.

Author:
Jahansoozi Julia, Royal Roads University (Canada) 

Challenges of Branding in Post-Conflict Countries – The Case of Bosnia and Herzegovina

Authors:
Hrvoje Jakopović, University of Zagreb (Croatia) 
Božo Skoko, University of Zagreb (Croatia)

Flipping the coin in public relations research: Social media crisis of “Tonus” bread as the case of “organization relations”

Authors:
Ana Milojević, University of Belgrade (Serbia)
Aleksandra Krstić, University of Belgrade (Serbia)

10:00 - 11:00
PARALLEL PAPER SESSION 6A

Messages of Menace: The Recruitment Propaganda of Islamic State

Author:
Gareth Thompson, University of the Arts London (UK) 

New Times, Old Tricks: “Good” and “Bad” Guys in Information Warfare between Ukraine and Russia 

Authors:
Sergei A. Samoilenko, George Mason University (USA)
Elina Erzikova, Central Michigan University (USA)

Engaging African American Youth in Addressing Heart Health Disparities in Underserved County in US

Author:
Agaptus Anaele, Emerson College (USA)

Engaging publics: the way forward? PR mechanisms in urban planning

Authors:
Mario Ianniello, Udine University (Italy)
Silvia Iacuzzi, Udine University (Italy)
Luca Brusati, Udine University (Italy)
Paolo Fedele, Udine University (Italy)

10:00 - 11:00
PARALLEL PAPER SESSION 6B

Communicating Corporate Social Performance: A Research on Twitter

Authors:
Ebru Uzunoğlu, Izmir University of Economics (Turkey)
Selin Türkel, Izmir University of Economics (Turkey)
Burcu Yaman, Izmir University of Economics (Turkey) 

The Dark Side of Engagement: Social Media Power in Confronting an Organization Directly During a Crisis

Authors:
Smith Brian G., Purdue University (USA)
Doug Pruim, Purdue University (USA)
Bjorn Jensen, Purdue University (USA)

CSR Communication in the Energy Sector: Message Positioning and Ambiguity in Corporate Messages

Authors:
Koinig Isabell, Alpen-Adria Universität (Austria)
Denise Voci, Alpen-Adria Universität (Austria)
Franzisca Weder, Alpen-Adria Universität (Austria)

Mobilization in times of crisis: A discursive psychological analysis of mobilizing strategies in Facebook discourse on earthquakes caused by natural gas extraction in the Netherlands

Authors:
Maartje Harmelink, Hanze University of Applied Sciences (Netherlands)
Baukje Stinesen, Hanze University of Applied Sciences (Netherlands)
Petra Sneijder, Hanze University of Applied Sciences (Netherlands)
Annette Klarenbeek, Hanze University of Applied Sciences (Netherlands)

11:00 - 11:15
Coffee Break
11:15 - 12:00
PARALLEL PAPER SESSION 7A

Strategic standardization in public relations/corporate communication research: why it matters and where we are

Author:
Don W. Stacks, University of Miami (USA) 

Corporate Social Responsibility (CSR) for identity management: Framing CSR as a tool for managing the CSR-luxury paradox online

Authors:
Ganga Dhanesh, National University of Singapore (Singapore)
Jia Yun Wong (Singapore)

Bringing United Airlines closer to success and it’s customers: What are the new standards of customer service in the digital technologies era?

Author:
Alara Icten, Emerson College (USA)

11:15 - 12:00
PARALLEL PAPER SESSION 7B

An 11-year longitudinal analysis study tracking social and digital media use in public relations practice

Author:
Don K. Wright, Boston University  (USA) 

Wake up and smell the…’: A discourse analysis on bio digestion in The Netherlands

Authors:
Joana Duarte, Hanze University of Applied Sciences (Netherlands)
Maartje Harmelink, Hanze University of Applied Sciences (Netherlands)
Annette Klarenbeek, Hanze University of Applied Sciences (Netherlands)

A Co-creation Network for Knowledge and Innovation Promoting Safety and Security in the Arctic

Author:
Harri Ruoslahti, Laurea University of Applied Sciences (Finland)

12:00 - 13:45
Lunch Break
13:45 - 14:45
PLENARY PANEL

Brane Gruban, Dialogos Strateške komunikacije (Slovenia)

The role of engagement in the Slovenian Workplace: Ten years after

Tamara Barič, Si.mobil, member of Telekom Austria Group (Slovenia) and Ana Kaloperović, Vip mobile, member of Telekom Austria Group (Serbia)

One company, two markets – united culture.

14:45 - 15:15
PLENARY SESSION

BETTEKE VAN RULER, University of Amsterdam & Van Ruler Academy

Poor relations: PR & Communication theory

MARK DILLEN, Dillen Associates, LLC (USA)

Global engagement:  How can the West use social media to defeat ISIL

15:15 - 15:30
Coffee Break
15:30 - 16:30
PANEL Communities of Practice

Session led by:

  • Stephen Waddington, Chief Engagement Officer, Ketchum (UK)

Facilitators:

  • Sarah Hall, Future Proof (UK)
  • Roger Hayes, Senior Counsellor APCO Worldwide
  • Jon White, Visiting Professor, Henley Business School (UK)
16:30 - 17:00
BLEDCOM FAREWELL SESSION

Dejan Verčič, University of Ljubljana (Slovenia)

Ana Tkalac Verčič, University of Zagreb (Croatia)

Krishnamurty Sriramesh, Purdue University (USA)

19:00 - 21:30
Dinner at Lectar (departure at 18.30)*

*The price of a 3-course conference dinner with a complimentary glass of wine is 45 EUR (22% VAT included).