BledCom news

15th BledCom characterised by trends and lively discussions

Mon, 07 Jul 2008 00:00:00 +0200

Nearly 150 experts in the field of public relations and marketing from all over the world gathered at this year’s BledCom to discuss the relationship between PR and marketing, as well as communication trends. The discussion was opened by one of the leading world futurists, Anne Lise Kjaer, who revealed some of the key trends with important implications for communication. BledCom reached its summit with a heated discussion on marketing and PR and their mutual (non-)recognition. Interesting interpretations were generated by comparative research on the effectiveness of advertisements and articles.

Anne Lise Kjaer presented her model for understanding trends, in which she combines intellectual, social, emotional and spiritual components of the modern world. Organisations wishing to connect with people and have some kind of a meaning and sense must be able to think and act on all four levels. She gave examples from her work for Toyota, Ikea and Sony.

At this year’s BledCom, there were four interesting and at times stirring discussions on the fashion fads in public relations and marketing, on marketing public relations, on the role of relations in marketing and public relations and on the social and governmental uses of public relations. At the Symposium, a book »Public Relations Metrics: Measurement and Evaluation« was presented for the first time in Europe. Expert work was edited by Associate Professors Dr. Betteke van Ruler from the University of Amsterdam, Dr. Ana Tkalac Verčič from the University of Zagreb and Dr. Dejan Verčič from Pristop and the University of Ljubljana. It came out in New York by the distinguished Routledge publishing house and will be available in Europe from September. Presentations from BledCom 2008 are already available at BledCom knowledge section.

Next year, BledCom will be marked by culture, as its central topic will be Culture and Public Relations. BledCom 2009 will take place on July 3 and 4 - at Bled.

First insights into second day of BledCom

Sat, 05 Jul 2008 00:00:00 +0200

Second day of BledCom started with interesting insights into PR around the world, Trumanisation of PR and surprising results of advertising/editorials effectiveness comparison.

New presentations are already available online, others will be added shortly.

First BledCom Presentations and photos already online

Fri, 04 Jul 2008 00:00:00 +0200

BledCom has already seen the lecture of one of the leading futurists Anne Lise Kjaer who presented future global trends. Fads in marketing and public relations were presented at the first panel, chaired by Dejan Verčič. The theme was discussed by Dejan Verčič, Sašo Dimitrievski, Francesko Lurati and Simon Torp. Marketing PR revolution was discussed at the second panel, chaired by Dubravka Sinčić Ćotić. Speakers - Maja Makovec Brenčič, Larissa Grunig and Danny Moss presented different views on the relationship between PR and marketing. At the third panel, Fraser Likely, Chris Skinner and David McKie discussed Government and non-profit public relations, chaired by Krishnamurthy Sriramesh. The speaker’s presentations are already available at BledCom's knowledge section..

You can also find first photos (by Borut Krajnc) in the BledCom Gallery.

Welcome to the 15th BledCom!

Thu, 03 Jul 2008 00:00:00 +0200

BledCom is about to start. As we wish to make your stay at Bled as pleasant as possible, we wish to inform you about some technical details.

Registration

The 15th BledCom will take place at Golf Hotel Bled on Friday, July 4, and Saturday, July 5. At the beginning of the symposium, we invite you to register at our reception desk. Please note that the registration starts on Friday at 9.00 am.

Lunches and dinners

Both Friday and Saturday sandwich lunches will be served at Golf Hotel Bled during lunch breaks. Friday’s dinner will be organized at Kraljevska klubska hiša Bled, which is a short drive from Bled. Therefore, we have organized a bus that will wait for you at the parking space of Golf Hotel Bled on Friday at 8.00 pm. Saturday’s dinner will be served at Golf Hotel Bled at 8.00 pm.

BledCom team to help you

BledCom team will be at the BledCom’s reception throughout the symposium to help you.

We wish you a lovely stay at Bled!

BledCom team

Programme changes

Tue, 24 Jun 2008 00:00:00 +0200

Dubravka Sinčić Ćorić from the Marketing Department at the Graduate School of Business and Economics (University of Zagreb, Croatia) will chair “The Marketing PR Revolution” panel. Mark Weiner, who was first announced to chair this panel, will not be able to attend the symposium due to unexpected circumstances. Please find further information regarding the programme at BledCom’s website at the programme section.

Special discount for members of Public Relations Society of Croatia (HUOJ)

Tue, 17 Jun 2008 00:00:00 +0200

This year we acknowledge a special ten percent discount for all members of Public Relations Society of Croatia (HUOJ) attending BledCom symposium. The same discount is also acknowledged for members of the Slovenian Society for Public Relations (PRSS) and Public Relations Society of Serbia (DSOJ). You can find all the details in the BledCom registration section.

Special discount for members of Public Relations Society of Serbia (DSOJ)

Mon, 02 Jun 2008 00:00:00 +0200

This year we acknowledge a special ten percent discount for all members of Public Relations Society of Serbia (DSOJ) attending BledCom symposium. The same discount is also acknowledged for members of the Slovenian Society for Public Relations (PRSS). You can find all the details in the BledCom registration section.

BledCom 2008 draft programme available!

Mon, 05 May 2008 00:00:00 +0200

BledCom 2008 is only two months away! We are happy to present you the draft of the programme. To see the draft, please visit the BledCom 2008 programme section. Please note that the programme will still be subject to smaller changes.

BledCom 2009 Call for Papers is out: Culture and Public Relations!

Thu, 24 Apr 2008 00:00:00 +0200

We are happy to announce the 16th BledCom, which will take place on 3rd and 4th July 2009, and the BledCom 2009 Call for Papers that is already out.

The main theme of 2009 BledCom will be Culture and Public Relations. Diversity in perspectives and debate on this topic are welcomed in your papers. We intend to develop a book based on the excellent papers presented at BledCom 2009.

Please find more information about the main theme and papers in the complete 2009 BledCom Call for Papers.

Special offer for PRSS members!

Tue, 01 Apr 2008 00:00:00 +0200
This year BledCom has a special offer for the members of Slovenian Society for Public Relations (PRSS). We acknowledge ten percent discount on two days registration fee for all PRSS members attending this years’ BledCom Symposium. You can find all the details in the BledCom registration section.