The 26th International Public Relations Research Symposium (BledCom) will be held on July 4, 5, & 6, 2019 in Rikli Balance Hotel (formerly Hotel Golf) Lake Bled, Slovenia.
 
Call for Papers for BledCom 2019: Trust and Reputation. BledCom is 26! What began as an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems has blossomed into what it is today. As the oldest conference in our field that is not affiliated with a professional or academic association, we have come much farther than we had expected in 1994! Read more here.

Books

Perspectives on Public Relations Research
Author: Danny Moss, Dejan Verčič and Gary Warnaby, Eds.
Published: 2000

This book examines public relations from a variety of different perspectives, a management perspective, a rhetoric theory perspective, a practitioner perspective, a social psychology perspective and a historical perspective. The book contextualises public relations within an international framework and compares different cultures and countries. Helping to promote a greater understanding of concepts such as what role public relations can or should play, this book describes the phenomena associated with public relations. It provides the reader with a thorough review of the practice of public relations throughout the world and attempts to pull together a useful body of knowledge that will be invaluable to all of those studying or practising in this field. Previously only available in hardback.

Synopsis

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterise this evolving area. Key issues discussed include:- the contribution of public relations to strategic management in organizations the feminization of public relations and its subsequent impact on the role played by women in the PR profession the function of rhetorical study in our understanding of modern corporate dialogue international perspectives of public relations and the impact of culture on contemporary PR practice historical-German perspectives of public relations Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.

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