The 26th International Public Relations Research Symposium (BledCom) will be held on July 4, 5, & 6, 2019 in Rikli Balance Hotel (formerly Hotel Golf) Lake Bled, Slovenia.
Call for Papers for BledCom 2019: Trust and Reputation. BledCom is 26! What began as an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems has blossomed into what it is today. As the oldest conference in our field that is not affiliated with a professional or academic association, we have come much farther than we had expected in 1994! Read more here.


Communication of Politics: Cross-cultural theory building in the practice of public relations and political marketing
Author: Bruce I. Newman, Dejan Verčič
Published: 2002

Documents the relationship between political candidates and the political marketing advisors who generate databases to target voter groups, and examines the consequences for elections and government. Topics of the ten papers include the role of polls and focus groups, the branding of the new British Labor Party, and structural models of voter behaviour.

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