The 26th International Public Relations Research Symposium (BledCom) will be held on July 4, 5, & 6, 2019 in Rikli Balance Hotel (formerly Hotel Golf) Lake Bled, Slovenia.
Call for Papers for BledCom 2019: Trust and Reputation. BledCom is 26! What began as an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems has blossomed into what it is today. As the oldest conference in our field that is not affiliated with a professional or academic association, we have come much farther than we had expected in 1994! Read more here.


Book of Abstracts

Book of Abstracts

Book of Abstracts

Communication of Politics: Cross-cultural theory building in the practice of public relations and political marketing
Author: Bruce I. Newman, Dejan Verčič
Published: 2002

Documents the relationship between political candidates and the political marketing advisors who generate databases to target voter groups, and examines the consequences for elections and government. Topics of the ten papers include the role of polls and focus groups, the branding of the new British Labor Party, and structural models of voter behaviour.

Culture and Public Relations
Author: Krishnamurthy Sriramesh and Dejan Verčič Eds.
Published: 2012

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It will be required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Perspectives on Public Relations Research
Author: Danny Moss, Dejan Verčič and Gary Warnaby, Eds.
Published: 2000

This book examines public relations from a variety of different perspectives, a management perspective, a rhetoric theory perspective, a practitioner perspective, a social psychology perspective and a historical perspective. The book contextualises public relations within an international framework and compares different cultures and countries. Helping to promote a greater understanding of concepts such as what role public relations can or should play, this book describes the phenomena associated with public relations. It provides the reader with a thorough review of the practice of public relations throughout the world and attempts to pull together a useful body of knowledge that will be invaluable to all of those studying or practising in this field. Previously only available in hardback.


The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterise this evolving area. Key issues discussed include:- the contribution of public relations to strategic management in organizations the feminization of public relations and its subsequent impact on the role played by women in the PR profession the function of rhetorical study in our understanding of modern corporate dialogue international perspectives of public relations and the impact of culture on contemporary PR practice historical-German perspectives of public relations Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.

Public Relations and Communication Management in Europe: A nation-by-nation introduction to public relations theory and practice
Author: Betteke van Ruler, Dejan Verčič
Published: 2004

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Public Relations in Asia: An Anthology
Author: Krishnamurthy Sriramesh, Ed.
Published: 2004

Krishnamurthy Sriramesh' book describes the current status and structure of public relations in ten Asian countries. In addition, it attempts to link public relations practice in each country conceptually and empirically (where possible) with key variables such as culture, political system, level of economic development and activism. The epilogue discusses the need for making public relations education in Asia more multicultural and holistic. This book would also help readers to learn and understand the dynamics of public relations in Asia so that they have a more rounded view of the relationship between socio-cultural factors and public relations practice in the region.

Public Relations Metrics: Research and Evaluation
Author: Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič
Published: 2008

The latest BledCom book: published in 2008: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Public Relations Research: An International Perspective
Author: Danny Moss, Toby MacManus and Dejan Verčič
Published: 1997

This volume brings together contributions from some of the leading international academics and practitioners working within the Public Relations sphere. Collectively, they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Providing a comprehensive view of the state of public relations this book will be of great interest to academics and students of Public Relations, Communication Studies, Marketing and Management Science alike.

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