24th International Public Relations Research Symposium
BLEDCOM 2017 - June 30 - July 1, 2017

BledCom symposium is an annual gathering of scholars and practitioners in public relations and related disciplines to discuss contemporary communication and management problems. Each year the traditional international symposium BledCom attracts the world’s elite of academics and practitioners. The conference is organized by the Centre for Marketing and Public Relations at the University of Ljubljana, Faculty of Social Sciences.


BledCom was created in response to the need for a global forum for both academics and practitioners to explore the rapidly growing body of international public relations and related applied communication disciplines, including corporate and marketing communication, public affairs and public relations, relationship and reputation management.

BledCom was started in 1994 at the initiative of dr. Dejan Verčič (University of Ljubljana, Slovenia), Danny Moss (Manchester Metropolitan University, UK) and Toby MacManus (Bornemout University, UK).


Dejan Verčič, University of Ljubljana, Slovenia
Krishnamurthy Sriramesh, Purdue University, USA
Ana Tkalac Verčič, University of Zagreb, Croatia

The organizer of BledCom Symposium is Centre for Marketing and Public Relations  at University of Ljubljana, Faculty of Social Sciences.

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In the previous years BledCom Symposia dealt with the following themes and provided the following insights: