BledCom 2008 programme

Introduction, Dejan Verčič, Pristop & University of Ljubljana, Slovenia

Fads sell marketing, Sašo Dimitrievski, Pristop, Slovenia

Corporate communication(s) as fad(s)?, Francesco Lurati, University of Lugano, Switzerland

I(M)C(s) as fads, Simon Toro, University of Southern Denmark, Denmark

Introduction, Mark Weiner

Maja Brenčič Makovec, University of Ljubljana, Slovenia

Larissa Grunig, University of Maryland, USA

Danny Moss, Manchester Metropolitan University, UK

Introduction, Krishnamurthy Sriramesh

Public Relations in Government: Governing Communication or Communicating Government? Fraser Likely, Likely Communication Strategies Ltd., Canada

The changing role of the public relations practitioner in the NPO sector, Chris Skinner, South Africa

De-colonising PR: Corporate copycats and not-for-profit innovators, David McKie, University of Waikato, New Zealand

Betteke van Ruler, University of Amsterdam, The Netherlands

Ana Tkalac Verčič, University of Zagreb, Croatia

Dejan Verčič, Pristop & University of Ljubljana, Slovenia

Guests

PR among the functions of management: A New Zealand Perspective
Graeme Sterne, Manukau Institute of Technology, New Zealand

Organizational Culture and Public Relations: Testing the Competing Values Model (CVM) and Employee Communication Strategies (ECS) Model in Korea
Yuna Rhee, Hankuk University of Foreign Studies, South Korea
Beach Moon, Hankuk University of Foreign Studies, Korea

Exploratory study on the relationship between communication and marketing practitioners in South Africa
Elsamari Coetzee, University of Pretoria, South Africa

A successful relationship between marketing and communication management: the story of a South African academic department
Ronel Rensburg, University of Pretoria, South Africa
Elsamari Coetzee, University of Pretoria, South Africa

An overview of Public Relations in Latin America
Maria Aparecida Ferrari, University Methodist of São Paulo, Brazil

The Truman Show: creativity, deception or ethical malpractice – a critique of marketing public relations and guerrilla campaigns
Ralph Tench, Leeds Metropolitan University, UK
Paul Willis, Ptarmigan Consultants, UK

Representing PR in the Marketing Mix - A Study on Public Relations Variables - Marketing Mix Modelling
Brian G. Smith, University of Maryland, USA

Comparing advertising and editorials: An experimental study in TV and print
Ana Tkalac Verčič, University of Zagreb, Croatia
Dejan Verčič, Pristop & University of Ljubljana, Slovenia
Kristina Laco, Premisa, Croatia

Public Relations Education at the Crossroads: Global Questions and Concerns
Donald Wright, Boston University, USA

Introduction, James E. Grunig, University of Maryland, USA

Surveying the Literature on Relationships in Interpersonal Communication, Marketing, and Public Relations, Yi-Hui (Christine) Huang, Chinese University, Hong Kong

New Developments in Relationship Marketing, Zlatko Jančič, University of Ljubljana, Slovenia

Types of Relationships and Cultivation Strategies Used in Public Relations and Marketing, Chun-ju (Flora) Hung, Hong Kong Baptist University

Brand Relationships: Crossing Disciplinary Boundaries, Majken Schultz, Copenhagen Business School, Denmark

Identity crisis: the changing functions of public relations
Lynette M. McDonald, School of Journalism and Communication, Australia

Public relations and marketing: discovering common perspectives on corporate social responsibility
Klement Podnar, University of Ljubljana, Slovenia
Urša Golob, University of Ljubljana, Slovenia

Applying ethics to stakeholder management
Shannon Bowen, University of Maryland, USA

Corporate Social Responsibility and Marketing: a cause lost in frame alignment?
Ganga Sasidharan, National University of Singapore, Singapore

Perfect match? Public relations and social marketing
Margalit Toledano, University of Waikato, New Zealand
David McKie, University of Waikato, New Zealand