BledCom 2010 programme

Registration

Opening session

(chairs: Krishnamurthy Sriramesh, School of Business, Wellington, New Zealand & Dejan Verčič, University of Ljubljana & Pristop, Slovenia)

Opening remarks by President of the Republic of Slovenia Dr. Danilo Türk, Honorary sponsor of BledCom 2010

Keynote speakers

Nada Serajnik Sraka, Matjaž Kek & Branko Vidrih, Government communication office, Slovenia – “Capacity building in government communication - Case of Slovenia: From Capacity Building to Professionalism”

Coffee break

Competitive paper session 1

(chair: Jon White, Cardiff University, United Kingdom)

What Good Looks Like in UK National Health Service Communication

• Anne Gregory, Leeds Metropolitan University, UK
• Paul Willis, Leeds Metropolitan University, UK

The Evolution of the Management of the Communication Function in the Canadian Federal Government from 1999 to 2009

• Fraser Likely, Likely Communication Strategies Ltd., Canada

E-government in Romania - features and trends

• Maria Bilaşevschi, “Apollonia” University, Iasi, Romania
• Adina Aldea, “Apollonia” University, Iasi, Romania

Government public relations in West Africa : propaganda or developmental tool - the case of Ghana’s ministry of information

• Kojo Yankah, African University College of Communications, Ghana

Break

Competitive paper session 2

(chair: Danny Moss, Manchester Metropolitan University Business School, United Kingdom )

Future-proofing a strategic communication team for a major government department

• Donald Alexander, Charles Sturt University, Australia
• Peter Simmons, Charles Sturt University, Australia
• David Cameron, Charles Sturt University, Australia

Government communication and the mass-mediated climate debate. Decision making, system integration and public communication

• Holger Sievert, Institut für Journalistik und Kommunikationswissenschaft, Germany
• Markus Rhomberg, Institut für Journalistik und Kommunikationswissenschaft, Germany

Government reputation as an intangible value for public institutions. Communicating Spanish regional and local governments

• Francisco Diaz Lozano, CEU San Pablo University, Spain
• Karen Sanders, CEU San Pablo University, Spain
• María José Canel, Universidad Complutense, Spain

Development of governmental press conferences

• Larsåke Larsson, Örebro University, Sweden

Lunch break

Keynote speaker

Klavs A. Holm, Under-Secretary for Public Diplomacy, Ministry of Foreign Affairs, Denmark – “Public Diplomacy - New Diplomacy in a Globalized World: How Diplomats will Communicate in the Future”

Competitive paper session 3

(chair: Ronél Rensburg, University of Pretoria, South Africa)

Science Diplomacy as Strategic Governmental Communication: A Theoretical Approach

• Birte Fähnrich, University of Leipzig, Germany

European union public diplomacy: Emerging Concepts, Strategies and Practices

• Gyorgy Szondi, Leeds Metropolitan University, UK

New Public Diplomacy Practices in Public Relations: Empirical Analysis of the Shift Away from the Government Model to a Not-for-Profit Model

• Karen Dwek, New York University, USA

The reflection of the east-west dichotomy on turkish public diplomacy: the case of “Davos Summit”

• Filiz Otay Demir, Maltepe University, Turkey
• Burcu Kaya Erdem, Maltepe University, Turkey

Cofee break

Keynote speaker

Anne M. Chermak, Dillen Associates LLC, San Francisco, USA – “After the 1989 Revolutions: The Wonder Years”

Competitive paper session 4

(chair: Ana Tkalac Verčič, University of Zagreb, Croatia)

Winning the War of Ideas: The US and Al Qaeda’s Public Relations Strategies

• Owen Kulemeka, University of Illinois, USA

Government Communication in the Aftermath of Terrorist Attacks: A New Perspective on Crisis Communication

• Mairead McCoy, University of Ulster, Northern Ireland
• Owen Hargie, University of Ulster, Northern Ireland
• Pauline Irving, University of Ulster, Northern Ireland
• Meghann Drury, University of Ulster, Northern Ireland

Managing a country’s reputation in nation-building: a framework for government communication

• Ronél Rensburg, University of Pretoria, South Africa

The Expansion of Junk Food Marketing, Cyberspace, and Children’s Waistlines: Government Public Relations Combating Childhood Obesity in Hungary and the United Kingdom

• Katalin Lustyik, Ithaca College, USA
• Arhlene A. Flowers, Ithaca College, USA
• Emese Gulyás, Association of Conscious Consumers, Budapest, Hungary

Dinner

Keynote speaker

Hanna Brogren, Director of Communication, City of Stockholm, Executive Office – “Stockholm, First European Green Capital”

Competitive paper session 5

(chair: Julia Jahansoozi, Stirling University, United Kingdom)

Communication Aspects of Supervision over Spending Public Money

• Nina Furman, Court of Audit of the Republic of Slovenia, Slovenia

The use of intentional positioning techniques in government agencies’ communication campaigns

• Melanie James, University of Newcastle, Australia

RTI Clinic Checkup: does an Orissa Government public communication campaign to increase awareness of India’s Right to Information legislation have the ingredients to succeed?

• Philippa Brear, RMIT University, Melbourne, Australia

Stakeholders’ inclusion: more than a cup of tea? An evaluation model for participatory decision making

• Paolo Fedele, Udine University, Italy
• Mario Ianniello, Udine University, Italy

Coffee break

Competitive paper session 6

(chair: Richard Phillipps, Bond University, Australia)

Public relations in the EU Communication Policy

• Szymon Chojnowski, Warsaw School of Economics, Poland

Communicating the EU to the media: the delicate role of press officers at the EU council of ministers

• Bo Laursen, University of Aarhus, Denmark
• Chiara Valentini, University of Aarhus, Denmark

Managing Political Crisis: An Interactional Approach to “Image Repair” in Political Press Conferences

• Göran Eriksson, Örebro University, Sweden
• Mats Eriksson, Örebro University, Sweden

Public Relations strategy and crisis management of public sector undertakings vis-à-vis private sector: A case study of Assam

• Trisha Dowerah Baruah, K. K.Handique State Open University, India

Lunch break

Keynote speaker

Mark Dillen, Dillen Associates LLC, USA – “Bipolar

(communications) disorder: The Evolution of U.S. and Russian Approaches to Public Diplomacy After the Cold War”

Competitive paper session 7

(chair: Krishnamurthy Sriramesh, School of Business, Wellington, New Zealand)

An esoteric notion: Truth and lies in Australian government communication

• Leanne Glenny, University of South Australia, Australia

Critical approach: Communication failures as a risk to government public relations

• Kaja Tampere, University of Jyväskylä, Finland

PR-consulting in the field of political communication – Theoretical foundation and empirical findings from Germany

• Ulrike Röttger, Westfälische Wilhelms-Universität Münster, Germany
• Joachim Preusse, Westfälische Wilhelms-Universität Münster, Germany

Governing stakeholder relations in the context of corporate governance: A theoretical perspective

• Estelle de Beer, University of Pretoria, South Africa
• Ronél Rensburg, University of Pretoria, South Africa

Panel 1: Deliberative Engagement

(chair: Anne Gregory, Leeds Metropolitan University, UK); panellists:

Technology and Deliberative Engagement: the case of Western Australia

• Mark Balnaves, Curtin University, Australia

Environmental communication in business and NGOs: a semiotic point of view

• Andrea Catellani, Université Catholique de Louvain, Belgium

The health of the nation- Deliberative Engagement in the UK national health service

• Anne Gregory, Leeds Metropolitan University, UK

Deliberative Engagement: the political science perspective

• David Kahane, University of Alberta, Canada

Trust, reciprocity and reputation in Deliberative Engagement: a perspective from economics

• Paul Willis, Leeds Metropolitan University, UK
• 16.10 – 16.20

  Break

• 16.20 - 17.15

  Panel 2: Public Communication by the EU

  (chair: H.J.C. Rebel, University of Applied Sciences Utrecht, Nederland); panelists:

  • Julia Jahansoozi, Stirling University, United Kingdom
  • Alenka Jelen, University of Central Lancashire, United Kingdom
  • Paul Linders, University of Applied Sciences Utrecht, Nederland
  • Ansgar Zerfass, University of Leipzig, Germany
  • Jozef Niznik, University of Warsaw, Poland
  • Alina Bargaoanu, National School of Political Studies and Public Administration, Romania
  • Dejan Verčič, University of Ljubljana & Pristop, Slovenia

• 20.00

  Dinner