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July 2007

BledCom 2008 on Public Relations, Marketing and Management

 

The main theme of15th BledCom is Public Relations and Marketing: A Relationship for...

 

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Global Public Relations

Krishnamurthy Sriramesh and Dejan Verčic:

The Global Public Relations Handbook, Expanded and Revised Edition provides an extended discussion on the history, development, and current status of the public relations industry from a global perspective.

BledCom books

Public Relations Metrics: Research and Evaluation

Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič

Public Relations Metrics: Research and Evaluation

The latest BledCom book: published in 2008: Responding to the increasing need...

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