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First insights into second day of BledCom

Second day of BledCom started with interesting insights into PR around the world, Trumanisation of PR and surprising results of advertising/editorials effectiveness comparison.

New presentations are already available online, others will be added shortly.

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BledCom books

Public Relations Metrics: Research and Evaluation

 

Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič

 

Public Relations Metrics: Research and Evaluation

New book - Authors will present the book at BledCom 2008, on Saturday, 5th July...

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