Knowledge
For the last 17 years BledCom has inspired public relations experts to discuss topics related to their professions. Every year, PR academics and practitioners are welcome to submit papers discussing the chosen topic. Papers submitted undergo a blind peer review and the best of them are presented at BledCom by authors themselves. Here you can find papers presented at BledCom 2010, as well as presentations from BledCom 2007 through 2009.
BledCom 2010
- A theoretical approach European union public diplomacy - emerging concepts, strategies and practices
Gyorgy Szondi (PPT, 217 KB) - An esoteric notion - Truth and lies in Australian government communication
Leanne Glenny (PPT, 567 KB) - Communicating the EU to the media - the delicate role of press officers at the EU Council of ministers
Bo Laursen, Chiara Valentini (PPT, 381 KB)
- Communication aspects of supervision over spending public money
Nina Furman (PPT, 412 KB) - Development of governmental press conferences
Larsåke Larsson (PPT, 408 KB) - E-government in Romania
Maria Bilaşevschi, Adina Aldea (PPT, 1,1 MB) - Empirical analysis of the shift away from the Government model to a Not-for-profit model
Karen Dwek (PPT, 682 KB) - Future-proofing a strategic communication team for a major Australian government entity
Donald Alexander, Peter Simmons, David Cameron (PPT, 224 KB) - Government communication and the mass - Mediated climate debate. Decision making, system integration and public communication
Holger Sievert, Markus Rhomberg (PPT, 958 KB) - Government public relations in West Africa - Propaganda or developmental toll - The case of Ghana's Ministry of information
Kojo Yankah (PPT, 290 KB) - Keynote speaker - Anne M. Chermak (PPT, 23 MB)
- Keynote speaker - Hanna Brogren (PPT, 11 MB)
- Keynote speaker - Klavs A. Holm (PPT, 8,7 MB)
- Keynote speakers - Nada Serajnik Sraka, Matjaž Kek, Branko Vidrih (PPT, 149 KB)
- Managing a country’s reputation - A framework for government communication
Ronél Rensburg (PPT, 3,4 MB) - Managing political crisis - an interactional approach to Image repaor in political press conferences
Göran Eriksson, Mats Eriksson (PPT, 1,3 MB) - PR-consulting in the field of political communication. Theoretical foundation and empirical finding from Germany
Ulrike Röttger, Joachim Preusse (PDF, 363 KB ) - Public relations in the EU communication policy
Szymon Chojnowski (PPT, 178 KB) - RTI clinic checkup - Can a campaign to increase awareness of India's right to information legislation in Orissa suceed
Philippa Brear (PDF, 16 MB) - Stakeholders' inclusion - More than a cup of tea. An evaluation model for participatory decision making
Paolo Fedele, Mario Ianniello (PPT, 357 KB)
- The reflection of the East-West dichotomy on Turkish public diplomacy - The case of Davos summit
Filiz Otay Demir, Burcu Kaya Erdem (PPT, 1,9 MB) - The use of intentional positioning techniques in government agencies’ communication campaigns
Melanie James (PPT, 403 KB) - The Expansion of Junk Food Marketing, Cyberspace, and Children’s Waistlines: Government Public Relations Combating Childhood Obesity in Hungary and the U.K.
Katalin Lustyik, Arhlene A. Flowers, Emese Gulyás (PPT, 2,3 MB) - What good looks like in UK National health service communication
Anne Gregory, Paul Willis (PPT, 1 MB) - Winning the war of ideas - The US and Al-Kaeda's public relations strategies
Owen Kulemeka
Deliberative engagement - panel 1
- Deliberative engagement
David Kahane, Anne Gregory, Paul Willis (PPT, 2,9 MB) - Technology and Deliberative Engagement - the case of Western Australia
Mark Balnaves, Curtin University, Australia (PPT, 1,7 MB)
Public communication by the EU - panel 2
- Case study of the DG European Commission Humanitarian Office
Noemi Brousmiche (PPT, 365 KB) - Communicating Europe in the UK
Alenka Jelen, Julia Jahansoozi (PPT, 3 MB) - Network theory and intermediary frameworks
Hank-Jen C. Rebel (PPT, 668 KB)
BledCom 2009
- Keynote speaker: Vasa J. Perović (PPT, 403KB)
- Keynote speaker: Aleš Debeljak (DOC, 61KB)
- Keynote speakers: Irwin (PPT, 403KB)
- From Social Responsibility to Social Media: Societal Culture and Israeli Public Relations Practice
Ruth Avidar(DOC, 98KB)
From Social Responsibility to Social Media: Societal Culture and Israeli Public Relations Practice
Ruth Avidar (PPT, 2.2MB) - Cultural diplomacy as a form of international communication
Marta Ryniejska - Kiełdanowicz (DOC, 143KB)
Cultural diplomacy as a form of international communication
Marta Ryniejska - Kiełdanowicz (PPT, 560KB) - Transcending boundaries: The public relations practitioner as cultural mediator
Michele Schoenberger-Orgad (DOC, 98KB)
Transcending boundaries: The public relations practitioner as cultural mediator
Michele Schoenberger-Orgad (PPT, 1.5MB) - Competing for global attention: a case study into how a collective of largely unknown activist groups managed to shift the focus from one of the biggest international events to a minority cause
Katharina Wolf (DOC, 375KB)
Competing for global attention: a case study into how a collective of largely unknown activist groups managed to shift the focus from one of the biggest international events to a minority cause
Katharina Wolf (PPT, 1.7MB) - Culture, Public Relations and the Credit Crunch: Reflections on the Challenges Facing Practice
Paul Willis (DOC, 116KB)
Culture, Public Relations and the Credit Crunch: Reflections on the Challenges Facing Practice
Paul Willis (PPT, 1.6MB)
- Culture Public Relations. A new approach to the profession in a global multicultural environment
Amanda Jane Succi (DOC, 187KB)
Culture Public Relations. A new approach to the profession in a global multicultural environment
Amanda Jane Succi (PPT, 620KB) - Cultural selection and its influence on perceptions of reputation within organisations
Kim A. Johnston, James L. Everett (DOC, 640KB)
Cultural selection and its influence on perceptions of reputation within organisations
Kim A. Johnston, James L. Everett (PPT, 1.2MB) - Personality PR as a socio-cultural phenomenon
Karl (Charly) Nessmann (DOC, 105KB)
Personality PR as a socio-cultural phenomenon
Karl (Charly) Nessmann (PPT, 6.7MB) - An Expanded View from the Corner Office – Further Discussions and Research on the Global Navigation of International Corporate Communications
Holger Sievert, Stefan Porter (PDF, 1MB)
An Expanded View from the Corner Office – Further Discussions and Research on the Global Navigation of International Corporate Communications
Holger Sievert, Stefan Porter (PDF, 1MB) - Critical discourses in the culture-public relations relationship
Anne Surma, Christine Daymon (PPT, 621KB)
Critical discourses in the culture-public relations relationship
Anne Surma, Christine Daymon (DOC, 32 KB) - Analyzing Discourse Coalitions of Free Trade Agreement (FTA) between Korea and the U. S.
Yunna Rhee, Jiho Jang (DOC, 151KB) - Lobbying within Nigeria: Behind the scenes of the Presidential Initiative on Cassava
Julia Jahansoozi (PPT, 600KB) - A proof of concept for automated discourse analysis in support of identification of relationship building in blogs.
David Phillips, Bruno Amaral (DOC, 977 KB)
A proof of concept for automated discourse analysis in support of identification of relationship building in blogs.
David Phillips, Bruno Amaral (PPT, 1.5MB) - The Importance of Cultural Context in Understanding Political Media Relations in times of Political Image Change: The Case of Former Slovenian President Drnovšek
Alenka Jelen (DOC, 188KB)
The Importance of Cultural Context in Understanding Political Media Relations in times of Political Image Change: The Case of Former Slovenian President Drnovšek
Alenka Jelen (PPT, 869KB) - Strategic framing: Indigenous culture, framing, and politics
Michèle Schoenberger-Orgad, Margalit Toledano, David McKie (DOC, 196KB)
Strategic framing: Indigenous culture, framing, and politics
Michèle Schoenberger-Orgad, Margalit Toledano, David McKie (PPT, 1.8MB) - Culture, Public Relations and the Soccer World Cup 2010: What are the Public Relations Challenges for South Africa?
Chris Skinner (DOC, 50KB) - Shaping socio-economic change in Israel_The key role of culture, history, and strategic communication
Margalit Toledano, David McKie (PPT, 997KB) - Political Economy and Public Relations: A Blueprint for Future Research
Sandra C. Duhé, Krishnamurthy Sriramesh (PPT, 638KB) - Culture of Chinese Government Officials and Its Implications on MNC Government Affairs Practices
Yi-Ru Regina Chen (PPT, 769KB) - Cultural Influences on Relationship Cultivation: A Cross-Cultural Study in Hong Kong and Singapore
Krishnamurthy Sriramesh, Chun-ju Flora Hung (PPT, 863KB) - Losing Public Trust: Theoretical Remarks and a Content Analytical Case Study: Vattenfall
Günter Bentele (PPT, 13MB) - Component of business community subculture. Sociological analysis
Tatiana Leshchenko (PPT, 641KB) - Cultural Impacts on Corporate Communication Management
Julia Klare, Günter Bentele (PPT, 2.2MB) - Culture and public relations disasters Quo vadis Africa?
Chris Skinner, Ronél Rensburg, Kingsley Eyita (PPT, 3.5MB) - Culture in Polish History: King, Pianist, Pope, Presidents and Strategic Communication
Ryszard Ławniczak (PPT, 8.5MB) - An Analysis of the Increasing Impact of Social & Other New Media on Public Relations Practice
Donald K. Wright, Michelle D. Hinson (PPT, 403KB) - New dimensions in community relations: the role of culture and public relations in Nigeria
Kingsley Eyita, Keekommunications, Lagos, Nigeria (DOC, 1MB)
New dimensions in community relations: the role of culture and public relations in Nigeria
Kingsley Eyita, Keekommunications, Lagos, Nigeria (PPT, 1MB)
BledCom 2008
- Keynote speech: Society Trends 2015
Anne Lise Kjaer (PDF, 2.5MB)
Executive summary
Anne Lise Kjaer (PDF, 61KB) - Corporate communication(s) as fad(s)?
Francesco Lurati (PPT 2.1MB) - Fads sell marketing
Sašo Dimitrievski (PPT 4.4MB) - The changing role of the public relations practitioner in the NPO sector
Chris Skinner (PDF, 13KB) - PR as a forefront of integral marketing approach: do firms understand its role?
Maja Makovec Brenčič (PPT, 2MB) - Public Relations in Government: Governing Communication or Communicating Government?
Fraser Likely (PPT, 570KB) - Marketing and Public Relations: Challenging the stereotype; re-examining evidence of conflict and collaboration
Danny Moss (PPT, 581KB) - Public Relations as a Strategic Consulting Function
Larissa Grunig (PPT, 463KB) - Organizational Culture and Public Relations: Testing the Competing Values Model (CVM) and Employee Communication Strategies (ECS) Model in Korea
Yuna Rhee and Beach Moon (PPT, 737KB) - The Truman Show: creativity, deception or ethical malpractice – a critique of marketing public relations and guerrilla campaigns
Ralph Tench and Paul Willis (PPT, 570KB) - Representing PR in the Marketing Mix - A Study on Public Relations Variables - Marketing Mix Modelling
Brian G. Smith (PPT, 443KB) - An overview of Public Relations in Latin America
Maria Aparecida Ferrari (PPT, 2.3MB) - Comparing advertising and editorials: An experimental study in TV and print
Ana Tkalac Verčič and Dejan Verčič (PPT, 2MB) - Public Relations Education at the Crossroads: Global Questions and Concerns
Donald Wright (PPT, 2MB) - De-colonising PR: Corporate copycats and not-for-profit innovators
David McKie (PPT, 871KB) - PR among the functions of management: A New Zealand Perspective
Graeme Sterne (PPT, 2.1MB) - Surveying the Literature on Relationships in Interpersonal Communication, Marketing, and Public Relations
Yi-Hui (Christine) Huang (PPT, 2.1MB) - New Developments in Relationship Marketing
Zlatko Jančič (PPT, 854KB) - Types of Relationships and Cultivation Strategies Used in Public Relations and Marketing
Chun-ju (Flora) Hung (PPT, 692KB) - Brand Relationships: Crossing Disciplinary Boundaries
Majken Schultz (PPT, 3.1MB) - Exploratory Study on the Relationship Between Communication and Marketing Practitioners in South Africa
Elsamari Coetzee (PPT, 561KB) - Identity Crisis: The Changing Functions of Public Relations
Lyn McDonald (PPT, 766KB) - Public Relations and Marketing: Discovering Common Perspectives on Corporate Social Responsibility
Klement Podnar and Urša Golob (PDF, 172KB) - Corporate Social Responsibility and Marketing: A Cause Lost in Frame Alignment?
Ganga Sasidharan (PPT, 2.4MB) - Perfect match? Public relations and social marketing
Margalit Toledano and David McKie (PPT, 892KB)
BledCom 2007 papers
Most of the interesting papers that were presented at BledCom are available here until the end of 2008:
- Dealing with paradox in public relations: A change of perspective offers hope for progress in the profession (PDF, 98KB)
Brad Rawlins (Brigham Young University, USA)
Kevin Stoker (Brigham Young University, USA)
- The Chief Executive Officer, communication and reputation: What competencies are required? (PDF, 95KB)
Alexander Donald (Charles Sturt University, Australia)
- The changing dynamics of relationship management in contemporary public relations practice (PDF, 131KB)
Joyleen Chia (University of South Australia, Australia)
- Re-eingineering the Undergraduate Public Relations Education Curriculum (PDF, 138KB)
Jamilah Ahmad (University Sains Malaysia, Malaysia)
- Euro-Mediterranean Public Relations. A possible effect of globalization? A focus on the idea of developing a strong and complex area of PR connecting the resources of different countries for economic growth purpose. (PDF, 171KB)
Amanda Jane Succi (AJS Connection, Italy)
- Globalisation, Glocalisation, and Corporate Reputation: What Does it all Mean for the Multinational Entity? (PDF, 122KB)
Robert Wakefield (Brigham Young University, USA)
- Communicating globally, learning interdisciplinary: Initial toughts on a integrated theory of international corporate communication (PDF, 148KB)
Holger Sievert (komm.passion Gmbh, Germany)
Daniella Bell (Qualifizierungsprogramm ¡communicate!, Germany)
- Corporate Social Responsibility and Public Relations: Perceptions and Practices in Singapore (PDF, 138KB)
Sriramesh Krishnamurthy (Nanyang Technological University,
Singapore) Chew Wee Ng (Singapore Press Holdings, Singapore)
Soh Ting Ting (Unilever Singapore Pte Ltd, Singapore)
Luo Wanyin (Ministry of Defense, Singapore)
- Towards the Professionalisation of Public Relations in Malaysia: Perception Management and Strategy Development (PDF, 112KB)
Zulhamri Abdullah (University Putra Malaysia, Malaysia)
Terry Threadgold (Cardiff University, UK)
- Reframing public relations via dialogue and diplomacy to build relational value for business and society in the globalising world (PDF, 138KB)
Roger Hayes (Henley DBA, UK)
- To develope country ımage and natıonal brand strategy to attract foreıgn dırect ınvesments (fdı): an example from Central Asıa: Kyrgyzstan (PDF, 80KB)
Elif Asude Tunca (Kyrgyz-Turkish Manas University, Bishkek-Kyrgyzstan)
The remaining papers:
- Unmanaging public relations: Reclaiming complex practice in pursuit of global consent
Paul Elmer (University of Central Lancashire, University of Essex, UK)
- Climate change after denial: Global reach, global responsibilities, and public relations
David McKie (University of Waikato, New Zealand)
Christopher Galloway (Melbourne, Australia)
- Public relations role in a global competition "to sell" alternative political and socio-economic models of development
Ryszard Lawniczak (Poznań University of Economics, Poland)
- Organization – Public Relationships: An Exploration of the Sundre Petroleum Operators Group
Julia Jahansoozi (University of Central Lancashire, UK)
- A use of second-order co-orientation model in international public relations
Dejan Verčič (University of Ljubljana, Pristop, Slovenia)
Ana Tkalac Verčič (Graduate School of Economics and Business, Croatia)
can be read in the winter 2007 issue of Public Relations Review on global public relations.
