Knowledge

BledCom 2008

• Keynote speech: Society Trends 2015
  Anne Lise Kjaer (PDF, 2.5MB)
  Executive summary
  Anne Lise Kjaer (PDF, 61KB)
• Corporate communication(s) as fad(s)?
  Francesco Lurati (PPT 2.1MB)
• Fads sell marketing
  Sašo Dimitrievski (PPT 4.4MB)
• The changing role of the public relations practitioner in the NPO sector
  Chris Skinner (PDF, 13KB)
• PR as a forefront of integral marketing approach: do firms understand its role?
  Maja Makovec Brenčič (PPT, 2MB)
• Public Relations in Government: Governing Communication or Communicating Government?
  Fraser Likely (PPT, 570KB)
• Marketing and Public Relations: Challenging the stereotype; re-examining evidence of conflict and collaboration
  Danny Moss (PPT, 581KB)
• Public Relations as a Strategic Consulting Function
  Larissa Grunig (PPT, 463KB)
• Organizational Culture and Public Relations: Testing the Competing Values Model (CVM) and Employee Communication Strategies (ECS) Model in Korea
  Yuna Rhee and Beach Moon (PPT, 737KB)
• The Truman Show: creativity, deception or ethical malpractice – a critique of marketing public relations and guerrilla campaigns
  Ralph Tench and Paul Willis (PPT, 570KB)
• Representing PR in the Marketing Mix - A Study on Public Relations Variables - Marketing Mix Modelling
  Brian G. Smith (PPT, 443KB)
• An overview of Public Relations in Latin America
  Maria Aparecida Ferrari (PPT, 2.3MB)
• Comparing advertising and editorials: An experimental study in TV and print
  Ana Tkalac Verčič and Dejan Verčič (PPT, 2MB)
• Public Relations Education at the Crossroads: Global Questions and Concerns
  Donald Wright (PPT, 2MB)
• De-colonising PR: Corporate copycats and not-for-profit innovators
  David McKie (PPT, 871KB)
• PR among the functions of management: A New Zealand Perspective
  Graeme Sterne (PPT, 2.1MB)
• Surveying the Literature on Relationships in Interpersonal Communication, Marketing, and Public Relations
  Yi-Hui (Christine) Huang (PPT, 2.1MB)
• New Developments in Relationship Marketing
  Zlatko Jančič (PPT, 854KB)
• Types of Relationships and Cultivation Strategies Used in Public Relations and Marketing
  Chun-ju (Flora) Hung (PPT, 692KB)
• Brand Relationships: Crossing Disciplinary Boundaries
  Majken Schultz (PPT, 3.1MB)
• Exploratory Study on the Relationship Between Communication and Marketing Practitioners in South Africa
  Elsamari Coetzee (PPT, 561KB)
• Identity Crisis: The Changing Functions of Public Relations
  Lyn McDonald (PPT, 766KB)
• Public Relations and Marketing: Discovering Common Perspectives on Corporate Social Responsibility
  Klement Podnar and Urša Golob (PDF, 172KB)
• Corporate Social Responsibility and Marketing: A Cause Lost in Frame Alignment?
  Ganga Sasidharan (PPT, 2.4MB)
• Perfect match? Public relations and social marketing
  Margalit Toledano and David McKie (PPT, 892KB)

BledCom 2007 papers

Most of the interesting papers that were presented at BledCom are available here until the end of 2008:

• Dealing with paradox in public relations: A change of perspective offers hope for progress in the profession (PDF, 98KB)
  Brad Rawlins (Brigham Young University, USA)
  Kevin Stoker (Brigham Young University, USA)
  
• The Chief Executive Officer, communication and reputation: What competencies are required? (PDF, 95KB)
  Alexander Donald (Charles Sturt University, Australia)
  
• The changing dynamics of relationship management in contemporary public relations practice (PDF, 131KB)
  Joyleen Chia (University of South Australia, Australia)
  
• Re-eingineering the Undergraduate Public Relations Education Curriculum (PDF, 138KB)
  Jamilah Ahmad (University Sains Malaysia, Malaysia)
  
• Euro-Mediterranean Public Relations. A possible effect of globalization? A focus on the idea of developing a strong and complex area of PR connecting the resources of different countries for economic growth purpose. (PDF, 171KB)
  Amanda Jane Succi (AJS Connection, Italy)
  
• Globalisation, Glocalisation, and Corporate Reputation: What Does it all Mean for the Multinational Entity? (PDF, 122KB)
  Robert Wakefield (Brigham Young University, USA)
  
• Communicating globally, learning interdisciplinary: Initial toughts on a integrated theory of international corporate communication (PDF, 148KB)
  Holger Sievert (komm.passion Gmbh, Germany)
  Daniella Bell (Qualifizierungsprogramm ¡communicate!, Germany)
  
• Corporate Social Responsibility and Public Relations: Perceptions and Practices in Singapore (PDF, 138KB)
  Sriramesh Krishnamurthy (Nanyang Technological University,
  Singapore) Chew Wee Ng (Singapore Press Holdings, Singapore)
  Soh Ting Ting (Unilever Singapore Pte Ltd, Singapore)
  Luo Wanyin (Ministry of Defense, Singapore)
  
• Towards the Professionalisation of Public Relations in Malaysia: Perception Management and Strategy Development (PDF, 112KB)
  Zulhamri Abdullah (University Putra Malaysia, Malaysia)
  Terry Threadgold (Cardiff University, UK)
  
• Reframing public relations via dialogue and diplomacy to build relational value for business and society in the globalising world (PDF, 138KB)
  Roger Hayes (Henley DBA, UK)
  
• To develope country ımage and natıonal brand strategy to attract foreıgn dırect ınvesments (fdı): an example from Central Asıa: Kyrgyzstan (PDF, 80KB)
  Elif Asude Tunca (Kyrgyz-Turkish Manas University, Bishkek-Kyrgyzstan)

The remaining papers:

• Unmanaging public relations: Reclaiming complex practice in pursuit of global consent
  Paul Elmer (University of Central Lancashire, University of Essex, UK)
  
  
• Climate change after denial: Global reach, global responsibilities, and public relations
  David McKie (University of Waikato, New Zealand)
  Christopher Galloway (Melbourne, Australia)
  
• Public relations role in a global competition "to sell" alternative political and socio-economic models of development
  Ryszard Lawniczak (Poznań University of Economics, Poland)
  
• Organization – Public Relationships: An Exploration of the Sundre Petroleum Operators Group
  Julia Jahansoozi (University of Central Lancashire, UK)
  
• A use of second-order co-orientation model in international public relations
  Dejan Verčič (University of Ljubljana, Pristop, Slovenia)
  Ana Tkalac Verčič (Graduate School of Economics and Business, Croatia)
  

can be read in the winter 2007 issue of Public Relations Review on global public relations.