BledCom books
Communication of Politics: Cross-cultural theory building in the practice of public relations and political marketing
Author: Bruce I. Newman, Dejan Verčič
Published: 2002
Documents the relationship between political candidates and the political marketing advisors who generate databases to target voter groups, and examines the consequences for elections and government. Topics of the ten papers include the role of polls and focus groups, the branding of the new British Labor Party, and structural models of voter behaviour.
