BledCom books

The Global Public Relations Handbook: Theory, Research and Practice - Revised edition

Author: Krishnamurthy Sriramesh and Dejan Vercic
Published: 2009

 

The Global Public Relations Handbook, Expanded and Revised Edition provides an extended discussion on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers 20 new chapters in addition to the contents of the original volume. It includes 14 additional country--or regionally--focused chapters, exploring public relations practice throughout the world. Using a theoretical framework to present information on the public relations industry in their countries and regions, contributors focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Global Public Relations

Krishnamurthy Sriramesh and Dejan Verčic:

The Global Public Relations Handbook, Expanded and Revised Edition provides an extended discussion on the history, development, and current status of the public relations industry from a global perspective.

BledCom books

Public Relations Metrics: Research and Evaluation

Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič

Public Relations Metrics: Research and Evaluation

The latest BledCom book: published in 2008: Responding to the increasing need...

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