BledCom books
Public Relations Metrics: Research and Evaluation
Author: Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič
Published: 2008
Pages: 296
New book - Authors will present the book at BledCom 2008, on Saturday, 5th July 2008: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
