BledCom books

Public Relations Metrics: Research and Evaluation

Author: Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič
Published: 2008
Pages: 296

 

The latest BledCom book: published in 2008: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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The Global Public Relations Handbook: Theory, Research and Practice - Revised edition

The Global Public Relations Handbook, Expanded and Revised Edition provides an extended...

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