BledCom books

Public Relations in Asia: An Anthology

Author: Krishnamurthy Sriramesh, Ed.
Published: 2004

 

Krishnamurthy Sriramesh' book describes the current status and structure of public relations in ten Asian countries. In addition, it attempts to link public relations practice in each country conceptually and empirically (where possible) with key variables such as culture, political system, level of economic development and activism. The epilogue discusses the need for making public relations education in Asia more multicultural and holistic. This book would also help readers to learn and understand the dynamics of public relations in Asia so that they have a more rounded view of the relationship between socio-cultural factors and public relations practice in the region.

BledCom books

Public Relations Metrics: Research and Evaluation

 

Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič

 

Public Relations Metrics: Research and Evaluation

New book - Authors will present the book at BledCom 2008, on Saturday, 5th July...

IMore