BledCom books
Public Relations in Asia: An Anthology
Author: Krishnamurthy Sriramesh, Ed.
Published: 2004
Krishnamurthy Sriramesh' book describes the current status and structure of public relations in ten Asian countries. In addition, it attempts to link public relations practice in each country conceptually and empirically (where possible) with key variables such as culture, political system, level of economic development and activism. The epilogue discusses the need for making public relations education in Asia more multicultural and holistic. This book would also help readers to learn and understand the dynamics of public relations in Asia so that they have a more rounded view of the relationship between socio-cultural factors and public relations practice in the region.