BledCom symposium

- annually since 1994

BledCom symposium is a traditional gathering of scholars and practitioners from all over the world who come together to explore and discuss on various themes and research in the field of public relations and related disciplines. It traditionally takes place in the beautiful surroundings of Lake Bled on the first weekend in July. The character of BledCom symposia is a relaxing, pleasant and above all informal.

BledCom 2009: Culture and Public Relations

Vila Bled, Lake Bled, Slovenia, 3-4 July 2009

Culture is fundamental to every human activity, especially communication, the indispensable tool of public relations practitioners. However, research on the relation of culture has been sparse and mostly conducted over the past decade and a half. Therefore, the current body of knowledge certainly does not do justice to the sensitive relationship culture and public relations. Globalization increasingly causes public relations practitioners to operate in unusual cultural environments and consequently brings the necessity to thoroughly explore this topic sooner than later.

BledCom 2009 will discuss the relationship between culture and public relations, whereby the following aspects will be presented:

  • Culture as an antecedent and an environment for public relations practice
  • Public relations as a culture
  • Impact of public relations on societal and corporate culture


Please visit the Programme section for further information on this year’s programme. To participate at BledCom, please register here. Regarding accommodation at Bled please visit the Accommodation section.

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BledCom books

Public Relations Metrics: Research and Evaluation

Betteke van Ruler, Ana Tkalac Verčič, Dejan Verčič

Public Relations Metrics: Research and Evaluation

The latest BledCom book: published in 2008: Responding to the increasing need...

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